Baidu, Inc.

BIDU
About the company

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.

Country: Cayman IslandsPrice: $78.14Market Cap: $26.6B

Investment snapshot

12%positive consensus
Scored 1d ago

Positive

2

BUY / PASS

Neutral / negative

1 / 13

NEUTRAL / FAIL

Median fair value

—

No comparable estimates

Models with upside

0 / 17

Positive margin of safety

Strongest signal

8 of 12 pass — Buffett, Lynch, Piotroski +1 more object

Key risk

No clean pass — all 16 investors flag at least one profitability criterion

Framework analysis

VerdictMeaning
BUYPositive purchase signal: the framework's buy requirements are met.
PASSThe company clears the framework's checklist or screen, but the framework does not produce a buy signal. For valuation frameworks this often means margin of safety is missing, insufficient, or unavailable; some screen-only frameworks have no intrinsic-value BUY state.
NEUTRALNeither a positive nor negative conclusion. It does not mean to hold an existing position.
FAILThe company does not clear the framework's requirements.
RankedRanked strategies do not use PASS: selected cohort is BUY, outside the cohort is FAIL, and unranked is NEUTRAL.

Current investor scores use trailing 12-month flows and the latest balance sheet where supported. Multi-year and EPS tests retain annual history; each framework shows its financial basis below. Intrinsic values use annual financials.

MetricGraham

Defensive Value

Buffett

Quality Compounder

Lynch

GARP

Greenblatt

Magic Formula

Piotroski

F-Score

Dreman

Contrarian Value

Munger

Quality Focus

Pabrai

Dhandho Framework

Akre

Three-Legged Stool

Marks

Risk-Aware Value

Ackman

Activist Value

Templeton

Global Bargain Hunter

Sleep

Scale Economies Shared

Asness

Systematic Factors

Neff

Low-P/E Total Return

Schloss

Asset-Value Discipline

O'Shaughnessy

Systematic Factor Composite

VerdictFAILFAILFAILFAIL · Rank #2017 (Top 65.1%)FAILPASSPASSFAILFAILFAILFAILFAILFAILFAILFAILFAILNEUTRAL
Score
AnalysisChecking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…
Intrinsic Value (annual)N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Margin of SafetyN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Financial Basis

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Market data at 2026-11-01

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Market data at 2026-11-01

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-03-17

Score computed: 2026-11-14

Where It Passes

  • Debt & Leverage67% pass✓ 11✗ 4▾

    8 of 12 pass — Buffett, Lynch, Piotroski +1 more object

    LT Debt vs Net Current AssetsLT Debt $5.9B vs NCA $9.4B
    ✓GrahamLT Debt <= Net Current Assets
    Debt/Equity & Interest CoverageD/E: 0.03, IC: -2.1x
    ✗BuffettD/E < 0.5 AND Interest Coverage > 5x
    Total Debt / Equity0.03
    ✓Lynch< 0.33
    Cash - Long-term Debt$-2.4B
    ✗LynchPositive preferred
    LT Debt / Total Assets Change8.42% -> 9.20%
    ✗PiotroskiDecreased YoY
    Current Assets / Current Liabilities1.76
    ✓Dreman> 1.5✓SchlossCurrent ratio >= 1.50x (app cutoff)
    Total Debt / Shareholders' Equity0.03
    ✓Dreman< 0.8✓Templeton< 1.0 (fixed cap; proxy for below-sector-median leverage)✓SchlossD/E < 1.00x
    Debt Levels0.03
    ✓MungerDebt/Equity < 0.5✓AkreDebt/Equity < 0.3
    Interest Coverage & Debt/EBITDAIC=-2.1x, D/EBITDA=5.2x
    ✗MarksInterest Coverage > 3x; Debt/EBITDA < 4x
    Total Debt / Shareholders Equity0.03
    ✓Ackman<= 1.0
    Negative debt-to-equity (higher means less debt)-0.0307; #853/4210 (top 20.3%)
    ✓AsnessTop 30% of eligible cross-section

Where It Falls Short

  • Profitability0% pass✓ 5✗ 30▾

    No clean pass — all 16 investors flag at least one profitability criterion

    Positive EPS (10 years)3/18 years positive
    ✗GrahamPositive EPS every year for 10 years
    EPS Growth (3-yr avg, 10-yr window)
    ✗Graham>= 33% growth
    Net Income Positive (10+ years)18/18 years positive
    ✓BuffettPositive every year for 10+ years
    ROE (up to 5-year arithmetic mean)5.5%
    ✗Buffett> 15% arithmetic mean (app rule)
    Operating Margin (10-yr trend)-4.5% (latest)
    ✗BuffettStable or rising over 10 years
    Free Cash Flow Proxy$173.5M
    ✗BuffettPositive and growing
    Earnings Variance (10-yr CoV)
    ✗BuffettCoV < 0.3
    Retained Earnings Effectiveness
    ✗Buffett$1 retained -> > $1 market value created
    Basic earnings-growth PEG (dividends excluded)
    ✗Lynch< 1.0 (ideally < 0.5)
    3-5 Year EPS CAGR85.6%
    ✓Lynch15-30% (Fast Grower); > 0% to pass
    ROE2.1%
    ✗Lynch> 15%
    EBIT / Enterprise Value-3.4%
    ✗Greenblatt> 10%
    Earnings Yield + ROC AssessmentEY=-3.4%, ROC=-8.7%
    ✗GreenblattBoth EY > 10% and ROC > 25%
    Net Income / Total Assets1.24%
    ✓PiotroskiROA > 0
    ROA Change YoY5.55% -> 1.24% (delta: -4.31%)
    ✗PiotroskiCurrent ROA > Prior ROA
    (CFO / Total Assets) vs ROACFO/Assets=-0.67%, ROA=1.24%
    ✗PiotroskiCFO/Assets > ROA
    Gross Margin Change YoY50.3% -> 43.9%
    ✗PiotroskiImproved YoY
    Pre-Tax Income / Revenue5.2%
    ✗Dreman>= 8%
    Net Income / Shareholders' Equity2.1%
    ✗Dreman> 12%
    Margin of Safety
    ✗PabraiP/B < 1.5 or P/E < 15
    Return on Equity6.5% (3-yr avg)
    ✗AkreROE > 20% (3-year avg)
    Discount to Intrinsic Value
    ✗Marks>= 20% below intrinsic value
    Positive Net Income Frequency18/18 years positive
    ✓MarksPositive net income in >= 7 of last 10 years
    Operating Income / Revenue-4.5%
    ✗Ackman>= 15%
    Net Income / Shareholders Equity2.1%
    ✗Ackman>= 15%
    5-Year EPS CAGR
    ✗Templeton> 0% (5-year EPS CAGR)
    Operating Margin Trend16.2% (2023) -> -4.5% (2025)
    ✗TempletonNon-negative operating-margin trend over 3 years
    Revenue growth vs. gross and operating margin trendgross margin 51.7% -> 43.9%, operating margin 16.2% -> -4.5%
    ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
    Net income / market capitalization+3.00%; #2375/6340 (top 37.5%)
    ✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
    Gross profit / total assets+12.61%; #2610/3702 (top 70.5%)
    ✗AsnessTop 30% of eligible cross-section
    Net income / positive book equity+2.10%; #2753/5226 (top 52.7%)
    ✗AsnessTop 30% of eligible cross-section
    Negative 5-year standard deviation of ROA-0.0170; #1279/5884 (top 21.7%)
    ✓AsnessTop 30% of eligible cross-section
    3-5 Year Diluted EPS CAGR
    ✗Neff7%-20% annualized
    Positive Diluted-EPS Years
    ✗Schloss>= 70% positive over 5-10 observed years (app rule)
  • Valuation0% pass✓ 2✗ 26▾

    No clean pass — all 13 investors flag at least one valuation criterion

    Price / 3-yr avg EPS
    ✗Graham<= 15x
    Price-to-Book Ratio
    ✗Graham<= 1.5x
    P/E x P/B
    ✗Graham<= 22.5
    Basic earnings-growth PEG (dividends excluded)
    ✗Lynch< 1.0 (ideally < 0.5)
    EBIT / Enterprise Value-3.4%
    ✗Greenblatt> 10%
    Earnings Yield + ROC AssessmentEY=-3.4%, ROC=-8.7%
    ✗GreenblattBoth EY > 10% and ROC > 25%
    Price / EPS
    ✗Dreman< 12x✗Templeton< 12x (fixed ceiling; proxy for the market's cheapest 40%)
    Price / (CFO / Shares)
    ✗Dreman< 8x
    Price / Book Value per Share
    ✗Dreman< 1.2x✗Templeton< 1.5x✗SchlossP/B <= 0.80x (app cutoff)
    Valuation Reasonableness
    ✗MungerP/E < 25 or Owner Earnings Yield > 5%
    P/E or FCF YieldFCF Yield=-8.1%
    ✗PabraiP/E < 15 or FCF Yield > 10%
    P/B or P/E vs. Historical Average
    ✗MarksP/E < 15 or P/B < 2.0
    Discount to Intrinsic Value
    ✗Marks>= 20% below intrinsic value
    Price / FCF per Share
    ✗Ackman<= 25
    Price vs. Trailing Low102% of trailing low ($76.40)
    ✓Templeton<= 120% of trailing low (certified split-adjusted live window)
    Net income / market capitalization+3.00%; #2375/6340 (top 37.5%)
    ✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
    Positive book equity / market capitalization+1.4311; #971/6449 (top 15.1%)
    ✓AsnessTop 30% of eligible cross-section
    Price / Diluted EPS
    ✗NeffP/E <= 15x (app proxy for a P/E 40%-60% below the market)
    (EPS CAGR % + Dividend Yield %) / P/E
    ✗Neff> 0.7 (Neff's published traditional edge)
    Price / Tangible Book Value per Share
    ✗SchlossP/TBV <= 1.00x (app cutoff)
    Book Value per Share Change
    ✗SchlossLatest BVPS >= earliest BVPS over >= 3 years (app rule)
    Revenue / market capitalization+0.6936; #2213/5247 (top 42.2%)
    ✗OshaughnessyTop 10% of eligible cross-section
    (Operating cash flow - capex) / market capitalization-8.11%; #3158/4519 (top 69.9%)
    ✗OshaughnessyTop 10% of eligible cross-section
    Trailing six-month price return through the evaluation date-42.25%; #4895/6202 (top 78.9%)
    ✗OshaughnessyTop 10% of eligible cross-section
  • Efficiency13% pass✓ 1✗ 10▾

    7 of 8 flag BIDU's efficiency — Graham, Buffett, Greenblatt +4 more

    Current Ratio1.76
    ✗Graham>= 2.0
    ROIC (3-5 yr avg)4.7%
    ✗Buffett> 10%
    ROIC - WACC-5.3%
    ✗BuffettPositive (WACC = 10%)
    EBIT / (NWC + Net Fixed Assets)-8.7%
    ✗Greenblatt> 25%
    Current Ratio Change YoY2.09 -> 1.76
    ✗PiotroskiIncreased YoY
    Revenue / Total Assets Change YoY0.31x -> 0.29x
    ✗PiotroskiImproved YoY
    Current Assets / Current Liabilities1.76
    ✓Dreman> 1.5
    Return on Invested Capital-1.7%
    ✗Munger> 15%
    ROIC (high and growing)FY2023: ROIC=6.8%; FY2024: ROIC=6.2%; FY2025: ROIC=-1.7%
    ✗AkreLatest 3 consecutive FYs: ROIC > 15% in each
    Reinvestment Rate x ROIC-1.7% (RR=100% x ROIC=-1.7%)
    ✗AkreReinvestment Rate * ROIC > 10%
    ROIC (5-year)0/5 years above 12% (latest -1.7%)
    ✗SleepROIC > 12% in a majority of years
  • Verdicts13% pass✓ 2✗ 14▾

    Split decision: 13 FAIL · 2 PASS · 1 NEUTRAL

    Overall verdict
    ✗GrahamFAIL (2/9)✗BuffettFAIL (1/9)✗LynchFAIL (3/7)✗GreenblattRank #2017✗PiotroskiFAIL (F-Score 1)✓DremanPASS (5/11)✓MungerPASS (2/4)✗PabraiFAIL (0/3)✗AkreFAIL (2/6)✗MarksFAIL (2/5)✗AckmanFAIL (2/9)✗TempletonFAIL (3/8)✗SleepFAIL (2/6)✗AsnessFAIL (Rank #998/2370 (Top 42.1%))✗NeffFAIL (1/6)✗SchlossFAIL (2/7)•OshaughnessyNEUTRAL (Not ranked)
  • Cash Flow20% pass✓ 2✗ 10▾

    8 of 10 flag BIDU's cash flow — Buffett, Lynch, Piotroski +5 more

    Free Cash Flow Proxy$173.5M
    ✗BuffettPositive and growing
    FCF Positive and Growing$-2.2B
    ✗LynchPositive and growing
    Operating Cash Flow$-430.7M
    ✗PiotroskiCFO > 0
    (CFO / Total Assets) vs ROACFO/Assets=-0.67%, ROA=1.24%
    ✗PiotroskiCFO/Assets > ROA
    Price / (CFO / Shares)
    ✗Dreman< 8x
    P/E or FCF YieldFCF Yield=-8.1%
    ✗PabraiP/E < 15 or FCF Yield > 10%
    FCF Positive17/18 years FCF positive
    ✓MarksPositive FCF in majority of recent years
    (OCF - CapEx) / Market Cap
    ✗Ackman>= 4%
    Price / FCF per Share
    ✗Ackman<= 25
    Positive Operating Cash Flow frequency17/18 years positive
    ✓SleepPositive OCF in >= 70% of available years
    Operating Cash Flow - Capital Expenditures$-2.2B
    ✗Neff> $0 (app proxy for a strong fundamental case)
    (Operating cash flow - capex) / market capitalization-8.11%; #3158/4519 (top 69.9%)
    ✗OshaughnessyTop 10% of eligible cross-section
  • Growth25% pass✓ 5✗ 8▾

    6 of 8 flag BIDU's growth — Graham, Lynch, Ackman +3 more

    EPS Growth (3-yr avg, 10-yr window)
    ✗Graham>= 33% growth
    Basic earnings-growth PEG (dividends excluded)
    ✗Lynch< 1.0 (ideally < 0.5)
    3-5 Year EPS CAGR85.6%
    ✓Lynch15-30% (Fast Grower); > 0% to pass
    Inventory Growth vs Revenue GrowthN/A (no inventory)
    ✓LynchInventory growth < Revenue growth
    EPS Growth Direction$4.43 (2008) -> $15.27 (2010)
    ✓DremanPositive over recent years
    EPS CAGR85.6% CAGR over 2 years
    ✓Dreman> 5% annualized
    Positive Net Income Frequency18/18 years positive
    ✓MarksPositive net income in >= 7 of last 10 years
    3yr Median Revenue Growth1.1%
    ✗Ackman>= 5%
    Positive EPS Growth Frequency
    ✗AckmanPositive EPS growth in >= 3 of last 5 years
    5-Year EPS CAGR
    ✗Templeton> 0% (5-year EPS CAGR)
    Revenue growth vs. gross and operating margin trendgross margin 51.7% -> 43.9%, operating margin 16.2% -> -4.5%
    ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
    5-year Revenue CAGR2.4%
    ✗SleepCAGR > 7%
    3-5 Year Diluted EPS CAGR
    ✗Neff7%-20% annualized

Business & financials

Financial snapshot: annual FY 2025. Current investor scores may use newer quarterly data.

Company Profile

Industry: Business Services
Size: Large Cap($26.6B)
Revenue: $18.5B+1.1% YoY
Net Income: $798.9M-75.5% YoY

Financial Snapshot

Operating Margin-4.5%
Return on Equity2.1%
Debt / Equity0.03
Current Ratio1.76
Buybacks (1y)$791.3M
Buybacks (2y)$1.7B

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Shareholder Return

Fiscal 2025

Share retirement not available for this company.

Buybacks
$791.3M
Dividends
—

Company Financials

Latest TTM and quarters alongside annual years

TTM sums four consecutive quarters and uses the latest quarter-end balances. Quarter columns show three-month results; annual columns show full-year totals. Growth compares the same period a year earlier. EPS is not added for TTM; full-year ratios are blank for quarters.

MetricFY 2025
Sources
  • 20-F · 2026-03-17
FY 2024
Sources
  • 20-F · 2025-03-28
FY 2023
Sources
  • 20-F · 2024-03-15
FY 2022
Sources
  • 20-F · 2023-03-22
FY 2021
Sources
  • 20-F · 2022-03-28
Market Cap$26.6Bcurrent--------
Revenue$18.5B↑1%$18.2B↓4%$18.9B↑7%$17.8B↓9%$19.5B
Operating Income-$832.3M↓129%$2.9B↓5%$3.1B↑35%$2.3B↑38%$1.7B
Net Income$798.9M↓75%$3.3B↑14%$2.9B↑163%$1.1B↓32%$1.6B
EPS (Diluted)----------
Gross Margin43.9%↓13%50.3%↓3%51.7%↑7%48.3%48.3%
Operating Margin-4.5%↓128%16.0%↓2%16.2%↑26%12.9%↑52%8.4%
ROE2.1%↓77%9.0%↑8%8.3%↑147%3.4%↓30%4.8%
Total Debt$1.2B↓1%$1.2B↓23%$1.5B↓35%$2.3B↓11%$2.6B
Shareholders' Equity$38.1B↑5%$36.1B↑5%$34.3B↑7%$32.1B↓3%$33.2B
Current Ratio1.76↓16%2.09↓31%3.01↑13%2.67↓7%2.86
Debt / Equity0.03↓6%0.03↓27%0.04↓39%0.07↓8%0.08
Operating Cash Flow-$430.7M↓115%$2.9B↓44%$5.2B↑37%$3.8B↑19%$3.2B
Free Cash Flow-$2.2B↓220%$1.8B↓50%$3.6B↑39%$2.6B↑77%$1.4B

Score history

Historical Score Timeline

Industry peers

Industry Peers

Similar companies in Business Services

BIDU vs Peers — Financial Grading

Revenue$18.5BTop 25%
Net Income$798.9MTop 25%
ROE2.1%Bottom 25%
D/E0.03Top 25%
Op. Margin-4.5%Bottom 25%
Curr. Ratio1.76Top 25%
CompanyMarket CapPriceRevenueNet IncomeROED/EOp. MarginCurr. RatioGrahamBuffettLynchGreenblattPiotroskiDreman
AUTOMATIC DATA PROCESSING INCADP$122.3B$309.93$21.9B$4.4B73.2%0.8224.2%1.054/95/93/70/3F-Score 65/11
ELECTRONIC ARTS INC.EA$52.9B$209.70$7.5B$887.0M13.1%0.2215.4%1.051/94/94/70/3F-Score 66/11
Rubrik, Inc.RBRK$22.6B$109.88$1.3B$348.8M67.1%—-26.2%1.691/90/92/70/3F-Score 62/11
AECOMACM$9.1B$70.50$16.1B$561.8M22.5%1.096.4%1.141/93/93/71/3F-Score 82/11
COMMVAULT SYSTEMS INCCVLT$6.2B$152.07$1.2B$70.7M942.8%—6.3%1.951/92/94/70/3F-Score 66/11
WPP plcWPP$6.0B$27.79$18.2B$289.5M-8.5%1.942.8%0.891/92/91/70/3F-Score 32/11
VARONIS SYSTEMS INCVRNS$5.6B$48.94$623.5M$129.3M-21.6%0.76-23.5%1.971/90/91/70/3F-Score 51/11
ROBERT HALF INC.RHI$4.3B$42.00$5.4B$133.0M10.4%—1.4%1.532/95/91/70/3F-Score 52/11