Baozun Inc.

BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.

About the company

Country: ChinaPrice: $3.49Market Cap: $202.2M

Investment snapshot

41%positive consensus

Scored 1d ago

Positive

BUY / PASS

Neutral / negative

2 / 7

NEUTRAL / FAIL

Median fair value

$3.91

+12.0% vs price

Models with upside

3 / 17

Positive margin of safety

Strongest signal

BZUN undervalued: all 3 models price fair value above $3.49 (median $3.91)

Key risk

No clean pass — all 8 investors flag at least one growth criterion

Framework analysis

Verdict	Meaning
BUY	Positive purchase signal: the framework's buy requirements are met.
PASS	The company clears the framework's checklist or screen, but the framework does not produce a buy signal. For valuation frameworks this often means margin of safety is missing, insufficient, or unavailable; some screen-only frameworks have no intrinsic-value BUY state.
NEUTRAL	Neither a positive nor negative conclusion. It does not mean to hold an existing position.
FAIL	The company does not clear the framework's requirements.
Ranked	Ranked strategies do not use PASS: selected cohort is BUY, outside the cohort is FAIL, and unranked is NEUTRAL.

Current investor scores use trailing 12-month flows and the latest balance sheet where supported. Multi-year and EPS tests retain annual history; each framework shows its financial basis below. Intrinsic values use annual financials.

Metric	Graham Defensive Value	Buffett Quality Compounder	Lynch GARP	Greenblatt Magic Formula	Piotroski F-Score	Dreman Contrarian Value	Munger Quality Focus	Pabrai Dhandho Framework	Akre Three-Legged Stool	Marks Risk-Aware Value	Ackman Activist Value	Templeton Global Bargain Hunter	Sleep Scale Economies Shared	Asness Systematic Factors	Neff Low-P/E Total Return	Schloss Asset-Value Discipline	O'Shaughnessy Systematic Factor Composite
Verdict	FAIL	FAIL	FAIL	FAIL · Rank #1691 (Top 54.6%)	NEUTRAL	PASS	PASS	NEUTRAL	FAIL	FAIL	PASS	PASS	FAIL	BUY	FAIL	BUY	BUY
Score
Analysis	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…	Checking access…
Intrinsic Value (annual)	N/A	N/A	N/A	N/A	N/A	N/A		N/A		N/A		N/A	N/A	N/A	N/A	N/A	N/A
Margin of Safety	N/A	N/A	N/A	N/A	N/A	N/A	+70.2%	N/A	+44.1%	N/A	+71.8%	N/A	N/A	N/A	N/A	N/A	N/A
Financial Basis	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Market data at 2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Qualitative assessment · Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Qualitative assessment · Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Market data at 2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14	Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14

Where It Passes

Valuation models100% pass✓ 3▾
BZUN undervalued: all 3 models price fair value above $3.49 (median $3.91)
Munger fair value$3.91
✓Munger+70.2% margin vs $3.49
Akre fair value$2.08
✓Akre+44.1% margin vs $3.49
Ackman fair value$4.13
✓Ackman+71.8% margin vs $3.49
Cash Flow70% pass✓ 9✗ 3▾
7 of 10 pass — Buffett, Marks and Sleep object
Free Cash Flow Proxy$-18.1M
✗BuffettPositive and growing
FCF Positive and Growing$44.9M
✓LynchPositive and growing
Operating Cash Flow$60.1M
✓PiotroskiCFO > 0
(CFO / Total Assets) vs ROACFO/Assets=4.34%, ROA=-2.50%
✓PiotroskiCFO/Assets > ROA
Price / (CFO / Shares)3.4x
✓Dreman< 8x
P/E or FCF YieldFCF Yield=22.2%
✓PabraiP/E < 15 or FCF Yield > 10%
FCF Positive5/13 years FCF positive
✗MarksPositive FCF in majority of recent years
(OCF - CapEx) / Market Cap22.2%
✓Ackman>= 4%
Price / FCF per Share4.5x
✓Ackman<= 25
Positive Operating Cash Flow frequency8/13 years positive
✗SleepPositive OCF in >= 70% of available years
Operating Cash Flow - Capital Expenditures$44.9M
✓Neff> $0 (app proxy for a strong fundamental case)
(Operating cash flow - capex) / market capitalization+22.19%; #258/4519 (top 5.7%)
✓OshaughnessyTop 10% of eligible cross-section

Where It Falls Short

Growth0% pass✓ 2✗ 11▾
No clean pass — all 8 investors flag at least one growth criterion
EPS Growth (3-yr avg, 10-yr window)
✗Graham>= 33% growth
Basic earnings-growth PEG (dividends excluded)
✗Lynch< 1.0 (ideally < 0.5)
3-5 Year EPS CAGR
✗Lynch15-30% (Fast Grower); > 0% to pass
Inventory Growth vs Revenue GrowthInv: -17.9% vs Rev: 10.1%
✓LynchInventory growth < Revenue growth
EPS Growth Direction
✗DremanPositive over recent years
EPS CAGR45.5% CAGR over 4 years
✓Dreman> 5% annualized
Positive Net Income Frequency6/13 years positive
✗MarksPositive net income in >= 7 of last 10 years
3yr Median Revenue Growth4.1%
✗Ackman>= 5%
Positive EPS Growth Frequency2/5 years with positive EPS growth
✗AckmanPositive EPS growth in >= 3 of last 5 years
5-Year EPS CAGR
✗Templeton> 0% (5-year EPS CAGR)
Revenue growth vs. gross and operating margin trendgross margin 72.7% -> 74.1%, operating margin -2.3% -> 0.6%
✗SleepRevenue rising; gross margin flat or falling; operating margin holding
5-year Revenue CAGR0.9%
✗SleepCAGR > 7%
3-5 Year Diluted EPS CAGR45.5% over 4 years
✗Neff7%-20% annualized
Profitability6% pass✓ 6✗ 29▾
15 of 16 flag BZUN's profitability — Graham, Buffett, Lynch +12 more
Positive EPS (10 years)5/14 years positive
✗GrahamPositive EPS every year for 10 years
EPS Growth (3-yr avg, 10-yr window)
✗Graham>= 33% growth
Net Income Positive (10+ years)6/14 years positive
✗BuffettPositive every year for 10+ years
ROE (up to 5-year arithmetic mean)-7.7%
✗Buffett> 15% arithmetic mean (app rule)
Operating Margin (10-yr trend)0.6% (latest)
✗BuffettStable or rising over 10 years
Free Cash Flow Proxy$-18.1M
✗BuffettPositive and growing
Earnings Variance (10-yr CoV)
✗BuffettCoV < 0.3
Retained Earnings Effectiveness
✗Buffett$1 retained -> > $1 market value created
Basic earnings-growth PEG (dividends excluded)
✗Lynch< 1.0 (ideally < 0.5)
3-5 Year EPS CAGR
✗Lynch15-30% (Fast Grower); > 0% to pass
ROE-6.6%
✗Lynch> 15%
EBIT / Enterprise Value3.3%
✗Greenblatt> 10%
Earnings Yield + ROC AssessmentEY=3.3%, ROC=1.9%
✗GreenblattBoth EY > 10% and ROC > 25%
Net Income / Total Assets-2.50%
✗PiotroskiROA > 0
ROA Change YoY-1.81% -> -2.50% (delta: -0.68%)
✗PiotroskiCurrent ROA > Prior ROA
(CFO / Total Assets) vs ROACFO/Assets=4.34%, ROA=-2.50%
✓PiotroskiCFO/Assets > ROA
Gross Margin Change YoY73.7% -> 74.1%
✓PiotroskiImproved YoY
Pre-Tax Income / Revenue-2.0%
✗Dreman>= 8%
Net Income / Shareholders' Equity-6.6%
✗Dreman> 12%
Margin of SafetyP/B=0.4x
✓PabraiP/B < 1.5 or P/E < 15
Return on Equity-6.1% (3-yr avg)
✗AkreROE > 20% (3-year avg)
Discount to Intrinsic ValueN/A (negative normalized EPS)
✗Marks>= 20% below intrinsic value
Positive Net Income Frequency6/13 years positive
✗MarksPositive net income in >= 7 of last 10 years
Operating Income / Revenue0.6%
✗Ackman>= 15%
Net Income / Shareholders Equity-6.6%
✗Ackman>= 15%
5-Year EPS CAGR
✗Templeton> 0% (5-year EPS CAGR)
Operating Margin Trend-2.3% (2023) -> 0.6% (2025)
✓TempletonNon-negative operating-margin trend over 3 years
Revenue growth vs. gross and operating margin trendgross margin 72.7% -> 74.1%, operating margin -2.3% -> 0.6%
✗SleepRevenue rising; gross margin flat or falling; operating margin holding
Net income / market capitalization-17.11%; #4468/6340 (top 70.5%)
✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
Gross profit / total assets+76.04%; #282/3702 (top 7.6%)
✓AsnessTop 30% of eligible cross-section
Net income / positive book equity-6.65%; #3285/5226 (top 62.9%)
✗AsnessTop 30% of eligible cross-section
Negative 5-year standard deviation of ROA-0.0174; #1300/5884 (top 22.1%)
✓AsnessTop 30% of eligible cross-section
3-5 Year Diluted EPS CAGR45.5% over 4 years
✗Neff7%-20% annualized
Positive Diluted-EPS Years5/10 years positive
✗Schloss>= 70% positive over 5-10 observed years (app rule)
Efficiency13% pass✓ 2✗ 9▾
7 of 8 flag BZUN's efficiency — Graham, Buffett, Greenblatt +4 more
Current Ratio1.87
✗Graham>= 2.0
ROIC (3-5 yr avg)-1.1%
✗Buffett> 10%
ROIC - WACC-11.1%
✗BuffettPositive (WACC = 10%)
EBIT / (NWC + Net Fixed Assets)1.9%
✗Greenblatt> 25%
Current Ratio Change YoY1.93 -> 1.87
✗PiotroskiIncreased YoY
Revenue / Total Assets Change YoY0.92x -> 1.03x
✓PiotroskiImproved YoY
Current Assets / Current Liabilities1.87
✓Dreman> 1.5
Return on Invested Capital0.9%
✗Munger> 15%
ROIC (high and growing)FY2023: ROIC=-3.1%; FY2024: ROIC=-1.8%; FY2025: ROIC=0.9%
✗AkreLatest 3 consecutive FYs: ROIC > 15% in each
Reinvestment Rate x ROICN/A (non-positive net income)
✗AkreReinvestment Rate * ROIC > 10%
ROIC (5-year)0/5 years above 12% (latest 0.9%)
✗SleepROIC > 12% in a majority of years
Valuation15% pass✓ 12✗ 16▾
11 of 13 flag BZUN's valuation — Graham, Lynch, Greenblatt +8 more
Price / 3-yr avg EPS
✗Graham<= 15x
Price-to-Book Ratio0.4x
✓Graham<= 1.5x
P/E x P/B
✗Graham<= 22.5
Basic earnings-growth PEG (dividends excluded)
✗Lynch< 1.0 (ideally < 0.5)
EBIT / Enterprise Value3.3%
✗Greenblatt> 10%
Earnings Yield + ROC AssessmentEY=3.3%, ROC=1.9%
✗GreenblattBoth EY > 10% and ROC > 25%
Price / EPS
✗Dreman< 12x✗Templeton< 12x (fixed ceiling; proxy for the market's cheapest 40%)
Price / (CFO / Shares)3.4x
✓Dreman< 8x
Price / Book Value per Share0.4x
✓Dreman< 1.2x✓Templeton< 1.5x✓SchlossP/B <= 0.80x (app cutoff)
Valuation ReasonablenessOE Yield=-9.0%
✗MungerP/E < 25 or Owner Earnings Yield > 5%
P/E or FCF YieldFCF Yield=22.2%
✓PabraiP/E < 15 or FCF Yield > 10%
P/B or P/E vs. Historical AverageP/B=0.4x
✓MarksP/E < 15 or P/B < 2.0
Discount to Intrinsic ValueN/A (negative normalized EPS)
✗Marks>= 20% below intrinsic value
Price / FCF per Share4.5x
✓Ackman<= 25
Price vs. Trailing Low146% of trailing low ($0.80)
✗Templeton<= 120% of trailing low (certified split-adjusted live window)
Net income / market capitalization-17.11%; #4468/6340 (top 70.5%)
✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
Positive book equity / market capitalization+2.5748; #530/6449 (top 8.2%)
✓AsnessTop 30% of eligible cross-section
Price / Diluted EPS
✗NeffP/E <= 15x (app proxy for a P/E 40%-60% below the market)
(EPS CAGR % + Dividend Yield %) / P/E
✗Neff> 0.7 (Neff's published traditional edge)
Price / Tangible Book Value per Share0.46x
✓SchlossP/TBV <= 1.00x (app cutoff)
Book Value per Share Change-38.8%
✗SchlossLatest BVPS >= earliest BVPS over >= 3 years (app rule)
Revenue / market capitalization+7.0299; #416/5247 (top 7.9%)
✓OshaughnessyTop 10% of eligible cross-section
(Operating cash flow - capex) / market capitalization+22.19%; #258/4519 (top 5.7%)
✓OshaughnessyTop 10% of eligible cross-section
Trailing six-month price return through the evaluation date+44.21%; #740/6202 (top 11.9%)
✗OshaughnessyTop 10% of eligible cross-section
Verdicts47% pass✓ 7✗ 8▾
Split decision: 7 FAIL · 4 PASS · 3 BUY · 2 NEUTRAL
Overall verdict
✗GrahamFAIL (2/9)✗BuffettFAIL (0/9)✗LynchFAIL (2/7)✗GreenblattRank #1691•PiotroskiNEUTRAL (F-Score 6)✓DremanPASS (5/11)✓MungerPASS (2/4)•PabraiNEUTRAL (2/3)✗AkreFAIL (1/6)✗MarksFAIL (1/5)✓AckmanPASS (4/9)✓TempletonPASS (4/8)✗SleepFAIL (2/6)✓AsnessBUY (Rank #307/2370 (Top 13.0%))✗NeffFAIL (3/6)✓SchlossBUY (5/7)✓OshaughnessyBUY (Rank #42/963 (Top 4.4%))
Debt & Leverage50% pass✓ 8✗ 7▾
6 of 12 pass — Graham, Buffett, Lynch +3 more object
Debt Levels0.33
✓MungerDebt/Equity < 0.5✗AkreDebt/Equity < 0.3
LT Debt vs Net Current Assets
✗GrahamLT Debt <= Net Current Assets
Debt/Equity & Interest CoverageD/E: 0.33, IC: 2.0x
✗BuffettD/E < 0.5 AND Interest Coverage > 5x
Total Debt / Equity0.33
✗Lynch< 0.33
Cash - Long-term Debt
✗LynchPositive preferred
LT Debt / Total Assets Change0.00% -> 0.00%
✓PiotroskiDecreased YoY
Current Assets / Current Liabilities1.87
✓Dreman> 1.5✓SchlossCurrent ratio >= 1.50x (app cutoff)
Total Debt / Shareholders' Equity0.33
✓Dreman< 0.8✓Templeton< 1.0 (fixed cap; proxy for below-sector-median leverage)✓SchlossD/E < 1.00x
Interest Coverage & Debt/EBITDAIC=2.0x, D/EBITDA=4.3x
✗MarksInterest Coverage > 3x; Debt/EBITDA < 4x
Total Debt / Shareholders Equity0.33
✓Ackman<= 1.0
Negative debt-to-equity (higher means less debt)-0.3316; #2086/4210 (top 49.5%)
✗AsnessTop 30% of eligible cross-section

Business & financials

Financial snapshot: annual FY 2025. Current investor scores may use newer quarterly data.

Company Profile

Industry: Retail

SIC Sector: Miscellaneous Retail

Size: Micro Cap($202.2M)

Revenue: $1.4B+10.1% YoY

Net Income: $34.6M-36.4% YoY

Financial Snapshot

Operating Margin0.6%

Return on Equity-6.6%

Debt / Equity0.33

Current Ratio1.87

EPS (Diluted)$-0.20

Buybacks (1y)$1.5M

Buybacks (2y)$14.5M

Shares Retired3.4% / 2.8% 2y

Similar Companies

COSTCOSTCO WHOLESALE CORP /NEW

$490.2B

HDHOME DEPOT, INC.

$347.9B

TJXTJX COMPANIES INC /DE/

$148.4B

FASTFASTENAL CO

$63.3B

Shareholder Return

Fiscal 2025

Retired 3.4% of shares last year, 2.8% over two.

Buybacks: $1.5M
Dividends: $3.2M

Company Financials

Latest TTM and quarters alongside annual years

TTM sums four consecutive quarters and uses the latest quarter-end balances. Quarter columns show three-month results; annual columns show full-year totals. Growth compares the same period a year earlier. EPS is not added for TTM; full-year ratios are blank for quarters.

Metric	FY 2025 Sources 20-F · 2026-04-23	FY 2024 Sources 20-F · 2025-04-23	FY 2023 Sources 20-F · 2024-04-19	FY 2022 Sources 20-F · 2023-04-25	FY 2021 Sources 20-F · 2022-04-29
Market Cap	$202.2Mcurrent	$580.4Mest.	$394.6Mest.	$1.4Best.	$2.9Best.
Revenue	$1.4B↑10%	$1.3B↑4%	$1.2B↑3%	$1.2B↓18%	$1.5B
Operating Income	$8.1M↑151%	-$15.7M↑46%	-$29.0M↓707%	$4.8M↑334%	$1.1M
Net Income	-$34.6M↓36%	-$25.4M↑35%	-$39.2M↑58%	-$93.8M↓172%	-$34.5M
EPS (Diluted)	$-0.20↓42%	$-0.14↑36%	$-0.22↑57%	$-0.51↓219%	$-0.16
Gross Margin	74.1%	73.7%↑1%	72.7%↓1%	73.1%↑12%	65.1%
Operating Margin	0.6%↑147%	-1.2%↑48%	-2.3%↓691%	0.4%↑430%	0.1%
ROE	-6.6%↓40%	-4.7%↑30%	-6.8%↑58%	-16.0%↓256%	-4.5%
Total Debt	$172.6M↑3%	$167.3M↑7%	$157.0M↑8%	$145.9M↓59%	$359.1M
Shareholders' Equity	$520.7M↓3%	$536.3M↓7%	$576.5M↓2%	$586.5M↓24%	$768.4M
Current Ratio	1.87↓3%	1.93↓1%	1.94↓3%	2.01↑4%	1.93
Debt / Equity	0.33↑6%	0.31↑15%	0.27↑9%	0.25↓47%	0.47
Operating Cash Flow	$60.1M↑333%	$13.9M↓78%	$63.1M↑15%	$54.9M↑464%	-$15.1M
Free Cash Flow	$44.9M↑1162%	-$4.2M↓111%	$39.9M↑58%	$25.2M↑142%	-$59.9M

Score history

Historical Score Timeline

Industry peers

Industry Peers

Similar companies in Retail

BZUN vs Peers — Financial Grading

Revenue$1.4BBottom 25%

Net Income$34.6MBottom 25%

ROE-6.6%Bottom 25%

D/E0.33Median

Op. Margin0.6%Bottom 25%

Curr. Ratio1.87Top 25%

Company	Market Cap	Price	Revenue	Net Income	ROE	D/E	Op. Margin	Curr. Ratio	Graham	Buffett	Lynch	Greenblatt	Piotroski	Dreman
COSTCO WHOLESALE CORP /NEWCOST	$490.2B	$1106.21	$275.2B	$8.1B	27.8%	0.20	3.8%	1.03	2/9	5/9	6/7	1/3	F-Score 6	3/11
HOME DEPOT, INC.HD	$347.9B	$348.69	$164.7B	$14.2B	110.5%	4.00	12.7%	1.06	3/9	5/9	3/7	1/3	F-Score 4	3/11
TJX COMPANIES INC /DE/TJX	$148.4B	$134.37	$60.4B	$5.5B	53.9%	0.28	—	1.14	3/9	6/9	7/7	1/3	F-Score 7	4/11
FASTENAL COFAST	$63.3B	$55.19	$8.2B	$1.3B	31.9%	0.03	20.2%	4.85	4/9	7/9	5/7	1/3	F-Score 7	5/11
AUTOZONE INCAZO	$52.5B	$3259.70	$18.9B	$2.5B	-73.2%	-2.61	19.1%	0.88	3/9	6/9	2/7	1/3	F-Score 6	4/11
KROGER COKR	$41.8B	$70.80	$147.6B	$1.0B	17.1%	2.68	1.3%	0.80	3/9	4/9	3/7	0/3	F-Score 7	3/11
WILLIAMS SONOMA INCWSM	$29.9B	$254.05	$7.8B	$1.1B	52.3%	—	18.1%	1.39	3/9	6/9	3/7	1/3	F-Score 5	3/11
CASEYS GENERAL STORES INCCASY	$26.3B	$712.08	$17.6B	$714.4M	18.1%	0.62	—	1.01	3/9	3/9	2/7	0/3	F-Score 9	3/11