Right On Brands, Inc.

RTON
About the company

Right On Brands, Inc., through its subsidiaries, creates and markets a range of CBD consumer products in the United States. The company offers ENDO Drops, a daily cannabidiol supplementation; ENDO Ease, a topical pain relief product; and ENDO Tokes, a pre-rolled CBD flower that comes in the shape of a cigarette, as well as ENDO gummies; and high alkaline mineral water.

Country: United StatesPrice: $0.03Market Cap: $1.3M

Investment snapshot

0%positive consensus
Scored 1d ago

Positive

0

BUY / PASS

Neutral / negative

2 / 14

NEUTRAL / FAIL

Median fair value

—

No comparable estimates

Models with upside

0 / 17

Positive margin of safety

Key risk

No clean pass — all 16 investors flag at least one profitability criterion

Framework analysis

VerdictMeaning
BUYPositive purchase signal: the framework's buy requirements are met.
PASSThe company clears the framework's checklist or screen, but the framework does not produce a buy signal. For valuation frameworks this often means margin of safety is missing, insufficient, or unavailable; some screen-only frameworks have no intrinsic-value BUY state.
NEUTRALNeither a positive nor negative conclusion. It does not mean to hold an existing position.
FAILThe company does not clear the framework's requirements.
RankedRanked strategies do not use PASS: selected cohort is BUY, outside the cohort is FAIL, and unranked is NEUTRAL.

Current investor scores use trailing 12-month flows and the latest balance sheet where supported. Multi-year and EPS tests retain annual history; each framework shows its financial basis below. Intrinsic values use annual financials.

MetricGraham

Defensive Value

Buffett

Quality Compounder

Lynch

GARP

Greenblatt

Magic Formula

Piotroski

F-Score

Dreman

Contrarian Value

Munger

Quality Focus

Pabrai

Dhandho Framework

Akre

Three-Legged Stool

Marks

Risk-Aware Value

Ackman

Activist Value

Templeton

Global Bargain Hunter

Sleep

Scale Economies Shared

Asness

Systematic Factors

Neff

Low-P/E Total Return

Schloss

Asset-Value Discipline

O'Shaughnessy

Systematic Factor Composite

VerdictFAILFAILFAILNot rankedFAILFAILFAILFAILFAILFAILFAILFAILFAILNEUTRALFAILFAILNEUTRAL
Score
AnalysisChecking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…Checking access…
Intrinsic Value (annual)N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Margin of SafetyN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Financial Basis

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Market data at 2026-11-01

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Qualitative assessment

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Qualitative assessment

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Market data at 2026-11-01

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Price history 2025-01-01–2026-11-01

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Qualitative assessment

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Price history 2025-01-01–2026-11-01

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Annual history · FY 2023 · Price history 2025-01-01–2026-11-01

Latest source filing: 2023-08-16

Score computed: 2026-11-14

Where It Passes

    Where It Falls Short

    • Profitability0% pass✓ 3✗ 32▾

      No clean pass — all 16 investors flag at least one profitability criterion

      Positive EPS (10 years)0/13 years positive
      ✗GrahamPositive EPS every year for 10 years
      EPS Growth (3-yr avg, 10-yr window)
      ✗Graham>= 33% growth
      Net Income Positive (10+ years)2/13 years positive
      ✗BuffettPositive every year for 10+ years
      ROE (up to 5-year arithmetic mean)-1012.6%
      ✗Buffett> 15% arithmetic mean (app rule)
      Operating Margin (10-yr trend)-12.0% (latest)
      ✓BuffettStable or rising over 10 years
      Free Cash Flow Proxy$-1.9M
      ✗BuffettPositive and growing
      Earnings Variance (10-yr CoV)
      ✗BuffettCoV < 0.3
      Retained Earnings Effectiveness
      ✗Buffett$1 retained -> > $1 market value created
      Basic earnings-growth PEG (dividends excluded)
      ✗Lynch< 1.0 (ideally < 0.5)
      3-5 Year EPS CAGR
      ✗Lynch15-30% (Fast Grower); > 0% to pass
      ROEN/A (negative equity)
      ✗Lynch> 15%
      EBIT / Enterprise Value-10.4%
      ✗Greenblatt> 10%
      Earnings Yield + ROC AssessmentEY=-10.4%, ROC=N/A (invested capital <= 0)
      ✗GreenblattBoth EY > 10% and ROC > 25%
      Net Income / Total Assets4.22%
      ✓PiotroskiROA > 0
      ROA Change YoY4.22% -> 4.22% (delta: +0.00%)
      ✗PiotroskiCurrent ROA > Prior ROA
      (CFO / Total Assets) vs ROACFO/Assets=-31.96%, ROA=4.22%
      ✗PiotroskiCFO/Assets > ROA
      Gross Margin Change YoY53.3% -> 53.3%
      ✗PiotroskiImproved YoY
      Pre-Tax Income / Revenue
      ✗Dreman>= 8%
      Net Income / Shareholders' Equity
      ✗Dreman> 12%
      Margin of Safety
      ✗PabraiP/B < 1.5 or P/E < 15
      Return on Equity-1332.0% (3-yr avg)
      ✗AkreROE > 20% (3-year avg)
      Discount to Intrinsic ValueN/A (negative normalized EPS)
      ✗Marks>= 20% below intrinsic value
      Positive Net Income Frequency2/12 years positive
      ✗MarksPositive net income in >= 7 of last 10 years
      Operating Income / Revenue-12.0%
      ✗Ackman>= 15%
      Net Income / Shareholders Equity
      ✗Ackman>= 15%
      5-Year EPS CAGR
      ✗Templeton> 0% (5-year EPS CAGR)
      Operating Margin Trend-5.6% (2021) -> -12.0% (2023)
      ✗TempletonNon-negative operating-margin trend over 3 years
      Revenue growth vs. gross and operating margin trendgross margin 44.1% -> 53.3%, operating margin -5.6% -> -12.0%
      ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
      Net income / market capitalization+0.67%; #3051/6340 (top 48.1%)
      ✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
      Gross profit / total assets+292.74%; #16/3702 (top 0.4%)
      ✓AsnessTop 30% of eligible cross-section
      Net income / positive book equity
      ✗AsnessTop 30% of eligible cross-section
      Negative 5-year standard deviation of ROA-5.7716; #5644/5884 (top 95.9%)
      ✗AsnessTop 30% of eligible cross-section
      3-5 Year Diluted EPS CAGR
      ✗Neff7%-20% annualized
      Positive Diluted-EPS Years0/9 years positive
      ✗Schloss>= 70% positive over 5-10 observed years (app rule)
    • Valuation0% pass✓ 1✗ 27▾

      No clean pass — all 13 investors flag at least one valuation criterion

      Price / 3-yr avg EPS
      ✗Graham<= 15x
      Price-to-Book Ratio
      ✗Graham<= 1.5x
      P/E x P/B
      ✗Graham<= 22.5
      Basic earnings-growth PEG (dividends excluded)
      ✗Lynch< 1.0 (ideally < 0.5)
      EBIT / Enterprise Value-10.4%
      ✗Greenblatt> 10%
      Earnings Yield + ROC AssessmentEY=-10.4%, ROC=N/A (invested capital <= 0)
      ✗GreenblattBoth EY > 10% and ROC > 25%
      Price / EPS
      ✗Dreman< 12x✗Templeton< 12x (fixed ceiling; proxy for the market's cheapest 40%)
      Price / (CFO / Shares)N/A (negative CFPS)
      ✗Dreman< 8x
      Price / Book Value per ShareN/A (negative BVPS)
      ✗Dreman< 1.2x✗Templeton< 1.5x✗SchlossP/B <= 0.80x (app cutoff)
      Valuation ReasonablenessOE Yield=0.2%
      ✗MungerP/E < 25 or Owner Earnings Yield > 5%
      P/E or FCF Yield
      ✗PabraiP/E < 15 or FCF Yield > 10%
      P/B or P/E vs. Historical Average
      ✗MarksP/E < 15 or P/B < 2.0
      Discount to Intrinsic ValueN/A (negative normalized EPS)
      ✗Marks>= 20% below intrinsic value
      Price / FCF per Share
      ✗Ackman<= 25
      Price vs. Trailing Low938% of trailing low ($0.00)
      ✗Templeton<= 120% of trailing low (certified split-adjusted live window)
      Net income / market capitalization+0.67%; #3051/6340 (top 48.1%)
      ✗AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
      Positive book equity / market capitalization-0.4018; #5921/6449 (top 91.8%)
      ✗AsnessTop 30% of eligible cross-section
      Price / Diluted EPS
      ✗NeffP/E <= 15x (app proxy for a P/E 40%-60% below the market)
      (EPS CAGR % + Dividend Yield %) / P/E
      ✗Neff> 0.7 (Neff's published traditional edge)
      Price / Tangible Book Value per ShareN/A (non-positive TBVPS)
      ✗SchlossP/TBV <= 1.00x (app cutoff)
      Book Value per Share Change
      ✗SchlossLatest BVPS >= earliest BVPS over >= 3 years (app rule)
      Revenue / market capitalization+0.8753; #1927/5247 (top 36.7%)
      ✗OshaughnessyTop 10% of eligible cross-section
      (Operating cash flow - capex) / market capitalization
      ✗OshaughnessyTop 10% of eligible cross-section
      Trailing six-month price return through the evaluation date+233.33%; #129/6202 (top 2.1%)
      ✓OshaughnessyTop 10% of eligible cross-section
    • Cash Flow0% pass✗ 12▾

      All 10 investors flag RTON's cash flow

      Free Cash Flow Proxy$-1.9M
      ✗BuffettPositive and growing
      FCF Positive and Growing$-0.2M
      ✗LynchPositive and growing
      Operating Cash Flow$-0.1M
      ✗PiotroskiCFO > 0
      (CFO / Total Assets) vs ROACFO/Assets=-31.96%, ROA=4.22%
      ✗PiotroskiCFO/Assets > ROA
      Price / (CFO / Shares)N/A (negative CFPS)
      ✗Dreman< 8x
      P/E or FCF Yield
      ✗PabraiP/E < 15 or FCF Yield > 10%
      FCF Positive0/8 years FCF positive
      ✗MarksPositive FCF in majority of recent years
      (OCF - CapEx) / Market Cap
      ✗Ackman>= 4%
      Price / FCF per Share
      ✗Ackman<= 25
      Positive Operating Cash Flow frequency0/11 years positive
      ✗SleepPositive OCF in >= 70% of available years
      Operating Cash Flow - Capital Expenditures
      ✗Neff> $0 (app proxy for a strong fundamental case)
      (Operating cash flow - capex) / market capitalization
      ✗OshaughnessyTop 10% of eligible cross-section
    • Growth0% pass✓ 2✗ 11▾

      No clean pass — all 8 investors flag at least one growth criterion

      EPS Growth (3-yr avg, 10-yr window)
      ✗Graham>= 33% growth
      Basic earnings-growth PEG (dividends excluded)
      ✗Lynch< 1.0 (ideally < 0.5)
      3-5 Year EPS CAGR
      ✗Lynch15-30% (Fast Grower); > 0% to pass
      Inventory Growth vs Revenue GrowthInv: 0.0% vs Rev: 0.0%
      ✗LynchInventory growth < Revenue growth
      EPS Growth Direction
      ✗DremanPositive over recent years
      EPS CAGR
      ✗Dreman> 5% annualized
      Positive Net Income Frequency2/12 years positive
      ✗MarksPositive net income in >= 7 of last 10 years
      3yr Median Revenue Growth13.9%
      ✓Ackman>= 5%
      Positive EPS Growth Frequency2/3 years with positive EPS growth
      ✗AckmanPositive EPS growth in >= 3 of last 5 years
      5-Year EPS CAGR
      ✗Templeton> 0% (5-year EPS CAGR)
      Revenue growth vs. gross and operating margin trendgross margin 44.1% -> 53.3%, operating margin -5.6% -> -12.0%
      ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
      5-year Revenue CAGR34.7%
      ✓SleepCAGR > 7%
      3-5 Year Diluted EPS CAGR
      ✗Neff7%-20% annualized
    • Efficiency0% pass✗ 11▾

      All 8 investors flag RTON's efficiency

      Current Ratio0.23
      ✗Graham>= 2.0
      ROIC (3-5 yr avg)
      ✗Buffett> 10%
      ROIC - WACC
      ✗BuffettPositive (WACC = 10%)
      EBIT / (NWC + Net Fixed Assets)N/A (invested capital <= 0)
      ✗Greenblatt> 25%
      Current Ratio Change YoY0.23 -> 0.23
      ✗PiotroskiIncreased YoY
      Revenue / Total Assets Change YoY5.49x -> 5.49x
      ✗PiotroskiImproved YoY
      Current Assets / Current Liabilities0.23
      ✗Dreman> 1.5
      Return on Invested CapitalN/A (non-positive invested capital)
      ✗Munger> 15%
      ROIC (high and growing)FY2021: ROIC=unavailable; FY2022: ROIC=unavailable; FY2023: ROIC=unavailable
      ✗AkreLatest 3 consecutive FYs: ROIC > 15% in each
      Reinvestment Rate x ROIC
      ✗AkreReinvestment Rate * ROIC > 10%
      ROIC (5-year)
      ✗SleepROIC > 12% in a majority of years
    • Verdicts0% pass✗ 14▾

      Split decision: 14 FAIL · 2 NEUTRAL

      Overall verdict
      ✗GrahamFAIL (0/9)✗BuffettFAIL (1/9)✗LynchFAIL (0/7)•GreenblattNot ranked✗PiotroskiFAIL (F-Score 2)✗DremanFAIL (0/11)✗MungerFAIL (1/4)✗PabraiFAIL (0/3)✗AkreFAIL (0/6)✗MarksFAIL (0/5)✗AckmanFAIL (2/9)✗TempletonFAIL (1/8)✗SleepFAIL (1/6)•AsnessNEUTRAL (Not ranked)✗NeffFAIL (1/6)✗SchlossFAIL (0/7)•OshaughnessyNEUTRAL (Not ranked)
    • Debt & Leverage8% pass✓ 1✗ 14▾

      11 of 12 flag RTON's debt & leverage — Graham, Buffett, Lynch +8 more

      LT Debt vs Net Current Assets
      ✗GrahamLT Debt <= Net Current Assets
      Debt/Equity & Interest CoverageD/E: N/A (negative equity), IC: -11.6x
      ✗BuffettD/E < 0.5 AND Interest Coverage > 5x
      Total Debt / EquityN/A (negative equity)
      ✗Lynch< 0.33
      Cash - Long-term Debt
      ✗LynchPositive preferred
      LT Debt / Total Assets Change0.00% -> 0.00%
      ✓PiotroskiDecreased YoY
      Current Assets / Current Liabilities0.23
      ✗Dreman> 1.5✗SchlossCurrent ratio >= 1.50x (app cutoff)
      Total Debt / Shareholders' Equity
      ✗Dreman< 0.8✗Templeton< 1.0 (fixed cap; proxy for below-sector-median leverage)✗SchlossD/E < 1.00x
      Debt LevelsN/A (non-positive equity)
      ✗MungerDebt/Equity < 0.5✗AkreDebt/Equity < 0.3
      Interest Coverage & Debt/EBITDAIC=-11.6x, D/EBITDA=N/A
      ✗MarksInterest Coverage > 3x; Debt/EBITDA < 4x
      Total Debt / Shareholders Equity
      ✗Ackman<= 1.0
      Negative debt-to-equity (higher means less debt)
      ✗AsnessTop 30% of eligible cross-section

    Business & financials

    Financial snapshot: annual FY 2023. Current investor scores may use newer quarterly data.

    Company Profile

    Industry: Retail
    SIC Sector: Miscellaneous Retail
    Size: Micro Cap($1.3M)
    Revenue: $1.1M+0.0% YoY
    Net Income: $8726.00+0.0% YoY

    Financial Snapshot

    Operating Margin-12.0%
    Return on Equity-1.7%
    Debt / Equity-0.08
    Current Ratio0.23
    EPS (Diluted)$0.00

    Company Financials

    Latest TTM and quarters alongside annual years

    TTM sums four consecutive quarters and uses the latest quarter-end balances. Quarter columns show three-month results; annual columns show full-year totals. Growth compares the same period a year earlier. EPS is not added for TTM; full-year ratios are blank for quarters.

    MetricFY 2023
    Sources
    • 10-K · 2023-08-16
    FY 2022
    Sources
    • 10-K · 2023-08-16
    FY 2021
    Sources
    • 10-K · 2022-07-11
    FY 2020
    Sources
    • 10-K · 2022-07-11
    FY 2019
    Sources
    • 10-K · 2021-04-01
    Market Cap$1.3Mcurrent--------
    Revenue$1.1M$1.1M↑14%$997.1K↑1179%$78.0K↓76%$328.6K
    Operating Income-$135.9K-$135.9K↓144%-$55.7K↑86%-$401.4K↑58%-$947.2K
    Net Income$8.7K$8.7K↑103%-$257.0K↑86%-$1.9M↑47%-$3.5M
    EPS (Diluted)$0.00$0.00--$0.00↑100%$-0.01
    Gross Margin53.3%53.3%↑21%44.1%↑62%27.3%↑321%6.5%
    Operating Margin-12.0%-12.0%↓114%-5.6%↑99%-514.9%↓79%-288.3%
    ROE-1.7%-1.7%↓104%43.5%↓66%129.0%↓19%159.2%
    Total Debt$42.5K↓85%$276.2K↑101%$137.4K↓68%$436.0K↑27%$344.6K
    Shareholders' Equity-$521.5K-$521.5K↑12%-$590.4K↑59%-$1.4M↑34%-$2.2M
    Current Ratio0.230.23↑12%0.20↑159%0.08↑48%0.05
    Debt / Equity-0.08↑85%-0.53↓127%-0.23↑23%-0.30↓93%-0.16
    Operating Cash Flow-$66.1K-$66.1K↑56%-$150.7K↑26%-$203.0K↑70%-$683.0K
    Free Cash Flow-------$209.0K↑69%-$683.0K

    Score history

    Historical Score Timeline

    Industry peers

    Industry Peers

    Similar companies in Retail

    RTON vs Peers — Financial Grading

    Revenue$1.1MBottom 25%
    Net Income$8726.00Bottom 25%
    ROE-1.7%Bottom 25%
    D/E-0.08Top 25%
    Op. Margin-12.0%Bottom 25%
    Curr. Ratio0.23Bottom 25%
    CompanyMarket CapPriceRevenueNet IncomeROED/EOp. MarginCurr. RatioGrahamBuffettLynchGreenblattPiotroskiDreman
    COSTCO WHOLESALE CORP /NEWCOST$490.2B$1106.21$275.2B$8.1B27.8%0.203.8%1.032/95/96/71/3F-Score 63/11
    HOME DEPOT, INC.HD$347.9B$348.69$164.7B$14.2B110.5%4.0012.7%1.063/95/93/71/3F-Score 43/11
    TJX COMPANIES INC /DE/TJX$148.4B$134.37$60.4B$5.5B53.9%0.28—1.143/96/97/71/3F-Score 74/11
    FASTENAL COFAST$63.3B$55.19$8.2B$1.3B31.9%0.0320.2%4.854/97/95/71/3F-Score 75/11
    AUTOZONE INCAZO$52.5B$3259.70$18.9B$2.5B-73.2%-2.6119.1%0.883/96/92/71/3F-Score 64/11
    KROGER COKR$41.8B$70.80$147.6B$1.0B17.1%2.681.3%0.803/94/93/70/3F-Score 73/11
    WILLIAMS SONOMA INCWSM$29.9B$254.05$7.8B$1.1B52.3%—18.1%1.393/96/93/71/3F-Score 53/11
    CASEYS GENERAL STORES INCCASY$26.3B$712.08$17.6B$714.4M18.1%0.62—1.013/93/92/70/3F-Score 93/11