RLX Technology Inc.
RLXInvestment snapshot
Positive
4
BUY / PASS
Neutral / negative
5 / 7
NEUTRAL / FAIL
Median fair value
$1.79
+14.7% vs price
Models with upside
5 / 17
Positive margin of safety
Strongest signal
9 of 12 pass — Graham, Lynch and Marks object
Key risk
13 of 16 flag RLX's profitability — Graham, Buffett, Lynch +10 more
Framework analysis
| Verdict | Meaning |
|---|---|
| BUY | Positive purchase signal: the framework's buy requirements are met. |
| PASS | The company clears the framework's checklist or screen, but the framework does not produce a buy signal. For valuation frameworks this often means margin of safety is missing, insufficient, or unavailable; some screen-only frameworks have no intrinsic-value BUY state. |
| NEUTRAL | Neither a positive nor negative conclusion. It does not mean to hold an existing position. |
| FAIL | The company does not clear the framework's requirements. |
| Ranked | Ranked strategies do not use PASS: selected cohort is BUY, outside the cohort is FAIL, and unranked is NEUTRAL. |
Current investor scores use trailing 12-month flows and the latest balance sheet where supported. Multi-year and EPS tests retain annual history; each framework shows its financial basis below. Intrinsic values use annual financials.
| Metric | Graham Defensive Value | Buffett Quality Compounder | Lynch GARP | Greenblatt Magic Formula | Piotroski F-Score | Dreman Contrarian Value | Munger Quality Focus | Pabrai Dhandho Framework | Akre Three-Legged Stool | Marks Risk-Aware Value | Ackman Activist Value | Templeton Global Bargain Hunter | Sleep Scale Economies Shared | Asness Systematic Factors | Neff Low-P/E Total Return | Schloss Asset-Value Discipline | O'Shaughnessy Systematic Factor Composite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Verdict | PASS | FAIL | FAIL | FAIL · Rank #1546 (Top 49.9%) | BUY | NEUTRAL | BUY | FAIL | FAIL | FAIL | NEUTRAL | NEUTRAL | PASS | FAIL | FAIL | NEUTRAL | NEUTRAL |
| Score | |||||||||||||||||
| Analysis | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… | Checking access… |
| Intrinsic Value (annual) | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | |||||||
| Margin of Safety | +23.9% | N/A | N/A | N/A | N/A | -44.4% | +44.3% | N/A | +8.2% | -41.8% | +62.9% | +12.8% | N/A | N/A | N/A | N/A | N/A |
| Financial Basis | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Market data at 2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Qualitative assessment · Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Qualitative assessment · Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Market data at 2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Qualitative assessment Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 Latest source filing: 2026-04-23 Score computed: 2026-11-14 | Annual history · FY 2025 · Price history 2025-01-01–2026-11-01 Latest source filing: 2026-04-23 Score computed: 2026-11-14 |
Where It Passes
- Debt & Leverage75% pass✓ 12✗ 3▾
9 of 12 pass — Graham, Lynch and Marks object
LT Debt vs Net Current Assets✗GrahamLT Debt <= Net Current AssetsDebt/Equity & Interest CoverageD/E: 0.01, IC: 51.4x✓BuffettD/E < 0.5 AND Interest Coverage > 5xTotal Debt / Equity0.01✓Lynch< 0.33Cash - Long-term Debt✗LynchPositive preferredLT Debt / Total Assets Change0.00% -> 0.00%✓PiotroskiDecreased YoYCurrent Assets / Current Liabilities5.70✓Dreman> 1.5✓SchlossCurrent ratio >= 1.50x (app cutoff)Total Debt / Shareholders' Equity0.01✓Dreman< 0.8✓Templeton< 1.0 (fixed cap; proxy for below-sector-median leverage)✓SchlossD/E < 1.00xDebt Levels0.01✓MungerDebt/Equity < 0.5✓AkreDebt/Equity < 0.3Interest Coverage & Debt/EBITDAIC=51.4x, D/EBITDA=N/A (D&A unavailable)✗MarksInterest Coverage > 3x; Debt/EBITDA < 4xTotal Debt / Shareholders Equity0.01✓Ackman<= 1.0Negative debt-to-equity (higher means less debt)-0.0059; #524/4210 (top 12.4%)✓AsnessTop 30% of eligible cross-section - Valuation models71% pass✓ 5✗ 2▾
Models split on RLX at $1.56 — fair values range $1.08–$4.20
Graham fair value$2.05✓Graham+23.9% margin vs $1.56Dreman fair value$1.08✗Dreman-44.4% margin vs $1.56Munger fair value$2.80✓Munger+44.3% margin vs $1.56Akre fair value$1.70✓Akre+8.2% margin vs $1.56Marks fair value$1.10✗Marks-41.8% margin vs $1.56Ackman fair value$4.20✓Ackman+62.9% margin vs $1.56Templeton fair value$1.79✓Templeton+12.8% margin vs $1.56 - Cash Flow60% pass✓ 8✗ 4▾
6 of 10 pass — Buffett, Dreman, Pabrai +1 more object
Free Cash Flow Proxy✗BuffettPositive and growingFCF Positive and Growing$142.8M✓LynchPositive and growingOperating Cash Flow$159.8M✓PiotroskiCFO > 0(CFO / Total Assets) vs ROACFO/Assets=6.16%, ROA=5.14%✓PiotroskiCFO/Assets > ROAPrice / (CFO / Shares)11.9x✗Dreman< 8xP/E or FCF YieldP/E=15.4x, FCF Yield=7.5%✗PabraiP/E < 15 or FCF Yield > 10%FCF Positive7/8 years FCF positive✓MarksPositive FCF in majority of recent years(OCF - CapEx) / Market Cap7.5%✓Ackman>= 4%Price / FCF per Share13.3x✓Ackman<= 25Positive Operating Cash Flow frequency7/8 years positive✓SleepPositive OCF in >= 70% of available yearsOperating Cash Flow - Capital Expenditures$142.8M✓Neff> $0 (app proxy for a strong fundamental case)(Operating cash flow - capex) / market capitalization+7.49%; #1086/4519 (top 24.0%)✗OshaughnessyTop 10% of eligible cross-section
Where It Falls Short
- Profitability19% pass✓ 9✗ 26▾
13 of 16 flag RLX's profitability — Graham, Buffett, Lynch +10 more
Net income / market capitalization+7.00%; #1179/6340 (top 18.6%)✓AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-sectionPositive EPS (10 years)6/8 years positive✗GrahamPositive EPS every year for 10 yearsEPS Growth (3-yr avg, 10-yr window)N/A (negative base EPS)✗Graham>= 33% growthNet Income Positive (10+ years)6/8 years positive✗BuffettPositive every year for 10+ yearsROE (up to 5-year arithmetic mean)7.4%✗Buffett> 15% arithmetic mean (app rule)Operating Margin (10-yr trend)8.3% (latest)✗BuffettStable or rising over 10 yearsFree Cash Flow Proxy✗BuffettPositive and growingEarnings Variance (10-yr CoV)1.06✗BuffettCoV < 0.3Retained Earnings Effectiveness✗Buffett$1 retained -> > $1 market value createdBasic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)✗Lynch< 1.0 (ideally < 0.5)3-5 Year EPS CAGR-18.2%✗Lynch15-30% (Fast Grower); > 0% to passROE5.9%✗Lynch> 15%EBIT / Enterprise Value4.2%✗Greenblatt> 10%Earnings Yield + ROC AssessmentEY=4.2%, ROC=8.0%✗GreenblattBoth EY > 10% and ROC > 25%Net Income / Total Assets5.14%✓PiotroskiROA > 0ROA Change YoY3.27% -> 5.14% (delta: +1.87%)✓PiotroskiCurrent ROA > Prior ROA(CFO / Total Assets) vs ROACFO/Assets=6.16%, ROA=5.14%✓PiotroskiCFO/Assets > ROAGross Margin Change YoY26.4% -> 29.9%✓PiotroskiImproved YoYPre-Tax Income / Revenue26.6%✓Dreman>= 8%Net Income / Shareholders' Equity5.9%✗Dreman> 12%Margin of SafetyP/E=15.4x, P/B=0.8x✓PabraiP/B < 1.5 or P/E < 15Return on Equity4.3% (3-yr avg)✗AkreROE > 20% (3-year avg)Discount to Intrinsic Value-44.6% (IV=$1.08 vs Price=$1.56)✗Marks>= 20% below intrinsic valuePositive Net Income Frequency6/8 years positive✗MarksPositive net income in >= 7 of last 10 yearsOperating Income / Revenue8.3%✗Ackman>= 15%Net Income / Shareholders Equity5.9%✗Ackman>= 15%5-Year EPS CAGR-18.2% CAGR over 4 years✗Templeton> 0% (5-year EPS CAGR)Operating Margin Trend-31.3% (2023) -> 8.3% (2025)✓TempletonNon-negative operating-margin trend over 3 yearsRevenue growth vs. gross and operating margin trendgross margin 24.4% -> 29.9%, operating margin -31.3% -> 8.3%✗SleepRevenue rising; gross margin flat or falling; operating margin holdingGross profit / total assets+6.60%; #3017/3702 (top 81.5%)✗AsnessTop 30% of eligible cross-sectionNet income / positive book equity+5.90%; #2346/5226 (top 44.9%)✗AsnessTop 30% of eligible cross-sectionNegative 5-year standard deviation of ROA-0.0353; #2118/5884 (top 36.0%)✗AsnessTop 30% of eligible cross-section3-5 Year Diluted EPS CAGR-18.2% over 4 years✗Neff7%-20% annualizedPositive Diluted-EPS Years6/8 years positive✓Schloss>= 70% positive over 5-10 observed years (app rule) - Valuation23% pass✓ 12✗ 16▾
10 of 13 flag RLX's valuation — Graham, Lynch, Greenblatt +7 more
Price / Book Value per Share0.8x✓Dreman< 1.2x✓Templeton< 1.5x✗SchlossP/B <= 0.80x (app cutoff)Net income / market capitalization+7.00%; #1179/6340 (top 18.6%)✓AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-sectionPrice / 3-yr avg EPS21.7x✗Graham<= 15xPrice-to-Book Ratio0.8x✓Graham<= 1.5xP/E x P/B18.20✓Graham<= 22.5Basic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)✗Lynch< 1.0 (ideally < 0.5)EBIT / Enterprise Value4.2%✗Greenblatt> 10%Earnings Yield + ROC AssessmentEY=4.2%, ROC=8.0%✗GreenblattBoth EY > 10% and ROC > 25%Price / EPS15.4x✗Dreman< 12x✗Templeton< 12x (fixed ceiling; proxy for the market's cheapest 40%)Price / (CFO / Shares)11.9x✗Dreman< 8xValuation ReasonablenessP/E=15.4x✓MungerP/E < 25 or Owner Earnings Yield > 5%P/E or FCF YieldP/E=15.4x, FCF Yield=7.5%✗PabraiP/E < 15 or FCF Yield > 10%P/B or P/E vs. Historical AverageP/E=15.4x, P/B=0.8x✓MarksP/E < 15 or P/B < 2.0Discount to Intrinsic Value-44.6% (IV=$1.08 vs Price=$1.56)✗Marks>= 20% below intrinsic valuePrice / FCF per Share13.3x✓Ackman<= 25Price vs. Trailing Low100% of trailing low ($1.56)✓Templeton<= 120% of trailing low (certified split-adjusted live window)Positive book equity / market capitalization+1.1863; #1216/6449 (top 18.9%)✓AsnessTop 30% of eligible cross-sectionPrice / Diluted EPS15.4x✗NeffP/E <= 15x (app proxy for a P/E 40%-60% below the market)(EPS CAGR % + Dividend Yield %) / P/E-1.13✗Neff> 0.7 (Neff's published traditional edge)Price / Tangible Book Value per Share0.88x✓SchlossP/TBV <= 1.00x (app cutoff)Book Value per Share Change+1054.4%✓SchlossLatest BVPS >= earliest BVPS over >= 3 years (app rule)Revenue / market capitalization+0.3004; #3327/5247 (top 63.4%)✗OshaughnessyTop 10% of eligible cross-section(Operating cash flow - capex) / market capitalization+7.49%; #1086/4519 (top 24.0%)✗OshaughnessyTop 10% of eligible cross-sectionTrailing six-month price return through the evaluation date-25.36%; #4222/6202 (top 68.1%)✗OshaughnessyTop 10% of eligible cross-section - Growth25% pass✓ 4✗ 9▾
6 of 8 flag RLX's growth — Graham, Lynch, Marks +3 more
EPS Growth (3-yr avg, 10-yr window)N/A (negative base EPS)✗Graham>= 33% growthBasic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)✗Lynch< 1.0 (ideally < 0.5)3-5 Year EPS CAGR-18.2%✗Lynch15-30% (Fast Grower); > 0% to passInventory Growth vs Revenue GrowthInv: 120.5% vs Rev: 52.1%✗LynchInventory growth < Revenue growthEPS Growth Direction$-0.00 (2018) -> $0.10 (2025)✓DremanPositive over recent yearsEPS CAGR66.6% CAGR over 6 years✓Dreman> 5% annualizedPositive Net Income Frequency6/8 years positive✗MarksPositive net income in >= 7 of last 10 years3yr Median Revenue Growth52.1%✓Ackman>= 5%Positive EPS Growth Frequency3/5 years with positive EPS growth✓AckmanPositive EPS growth in >= 3 of last 5 years5-Year EPS CAGR-18.2% CAGR over 4 years✗Templeton> 0% (5-year EPS CAGR)Revenue growth vs. gross and operating margin trendgross margin 24.4% -> 29.9%, operating margin -31.3% -> 8.3%✗SleepRevenue rising; gross margin flat or falling; operating margin holding5-year Revenue CAGR-0.4%✗SleepCAGR > 7%3-5 Year Diluted EPS CAGR-18.2% over 4 years✗Neff7%-20% annualized - Efficiency25% pass✓ 3✗ 8▾
6 of 8 flag RLX's efficiency — Buffett, Greenblatt, Piotroski +3 more
Current Ratio5.70✓Graham>= 2.0ROIC (3-5 yr avg)4.9%✗Buffett> 10%ROIC - WACC-5.1%✗BuffettPositive (WACC = 10%)EBIT / (NWC + Net Fixed Assets)8.0%✗Greenblatt> 25%Current Ratio Change YoY10.84 -> 5.70✗PiotroskiIncreased YoYRevenue / Total Assets Change YoY0.16x -> 0.22x✓PiotroskiImproved YoYCurrent Assets / Current Liabilities5.70✓Dreman> 1.5Return on Invested Capital1.7%✗Munger> 15%ROIC (high and growing)FY2023: ROIC=-2.5%; FY2024: ROIC=-0.5%; FY2025: ROIC=1.7%✗AkreLatest 3 consecutive FYs: ROIC > 15% in eachReinvestment Rate x ROIC1.5% (RR=90% x ROIC=1.7%)✗AkreReinvestment Rate * ROIC > 10%ROIC (5-year)1/5 years above 12% (latest 1.7%)✗SleepROIC > 12% in a majority of years - Verdicts33% pass✓ 4✗ 8▾
Split decision: 7 FAIL · 5 NEUTRAL · 2 PASS · 2 BUY
Overall verdict✓GrahamPASS (4/9)✗BuffettFAIL (1/9)✗LynchFAIL (2/7)✗GreenblattRank #1546✓PiotroskiBUY (F-Score 8)•DremanNEUTRAL (7/11)✓MungerBUY (3/4)✗PabraiFAIL (1/3)✗AkreFAIL (2/6)✗MarksFAIL (2/5)•AckmanNEUTRAL (6/9)•TempletonNEUTRAL (5/8)✓SleepPASS (3/6)✗AsnessFAIL (Rank #974/2370 (Top 41.1%))✗NeffFAIL (2/6)•SchlossNEUTRAL (6/7)•OshaughnessyNEUTRAL (Not ranked)
Business & financials
Financial snapshot: annual FY 2025. Current investor scores may use newer quarterly data.
Company Profile
Financial Snapshot
Shareholder Return
Fiscal 2025
Retired 0.1% of shares last year, 4.3% over two.
- Buybacks
- $26.6M
- Dividends
- $13.2M
What drove EPS
A buyback raises earnings per share without the company earning more. This splits each year's change into the two.
The two parts do not sum exactly to the total — the difference is the cross-term, plus preferred capital where the company has any. It is left visible rather than distributed into the other two.
Share count is the denominator the filer used for diluted EPS, recovered as net income ÷ EPS — not the balance-sheet count, which is a point-in-time figure and would put the timing difference into this split. Years with a loss are omitted: a smaller share count makes a loss per share larger, so the decomposition inverts.
Company Financials
Latest TTM and quarters alongside annual years
TTM sums four consecutive quarters and uses the latest quarter-end balances. Quarter columns show three-month results; annual columns show full-year totals. Growth compares the same period a year earlier. EPS is not added for TTM; full-year ratios are blank for quarters.
| Metric | FY 2025Sources
| FY 2024Sources
| FY 2023Sources
| FY 2022Sources
| FY 2021Sources
|
|---|---|---|---|---|---|
| Market Cap | $1.9Bcurrent | $2.7Best. | $2.3Best. | $3.2Best. | $5.2Best. |
| Revenue | $572.8M↑52% | $376.6M↑69% | $223.2M↓71% | $765.9M↓43% | $1.3B |
| Operating Income | $47.5M↑424% | -$14.7M↑79% | -$69.9M↓146% | $152.7M↓58% | $360.7M |
| Net Income | $133.4M↑76% | $75.6M↑1% | $75.2M↓64% | $207.0M↓35% | $317.7M |
| EPS (Diluted) | $0.10↑72% | $0.06↑4% | $0.06↓64% | $0.16↓31% | $0.23 |
| Gross Margin | 29.9%↑13% | 26.4%↑8% | 24.4%↓43% | 43.2% | 43.1% |
| Operating Margin | 8.3%↑313% | -3.9%↑88% | -31.3%↓257% | 19.9%↓26% | 27.0% |
| ROE | 5.9%↑71% | 3.5%↑1% | 3.4%↓63% | 9.3%↓38% | 15.0% |
| Total Debt | $13.3M↑143% | $5.5M | $0↓100% | $31.1M↓75% | $122.8M |
| Shareholders' Equity | $2.3B↑3% | $2.2B | $2.2B↓2% | $2.2B↑5% | $2.1B |
| Current Ratio | 5.70↓47% | 10.84↓19% | 13.44↓5% | 14.18↑178% | 5.10 |
| Debt / Equity | 0.01↑135% | 0.00 | 0.00↓100% | 0.01↓76% | 0.06 |
| Operating Cash Flow | $159.8M↑37% | $117.1M↑319% | $28.0M↓60% | $69.9M↓75% | $282.5M |
| Free Cash Flow | $142.8M↑23% | $115.7M↑382% | $24.0M↓63% | $64.4M↓75% | $261.9M |
Score history
Historical Score Timeline
Industry peers
Industry Peers
Similar companies in Tobacco Products
RLX vs Peers — Financial Grading
| Company | Market Cap | Price | Revenue | Net Income | ROE | D/E | Op. Margin | Curr. Ratio | Graham | Buffett | Lynch | Greenblatt | Piotroski | Dreman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Philip Morris International Inc.PM | $310.1B | $198.96 | $40.6B | $11.3B | -113.5% | -4.87 | 36.6% | 0.96 | 4/9 | 7/9 | 3/7 | 1/3 | F-Score 7 | 3/11 |
| British American Tobacco p.l.c.BTI | $132.9B | $61.89 | $34.5B | $10.5B | 16.9% | 0.76 | 39.0% | 0.87 | 1/9 | 0/9 | 3/7 | 0/3 | F-Score 6 | 4/11 |
| ALTRIA GROUP, INC.MO | $130.8B | $78.64 | $23.3B | $6.9B | -198.4% | -7.34 | 42.5% | 0.65 | 3/9 | 5/9 | 1/7 | 0/3 | F-Score 6 | 4/11 |
| Turning Point Brands, Inc.TPB | $1.1B | $55.55 | $463.1M | $58.2M | 15.6% | 0.80 | 20.6% | 5.56 | 3/9 | 5/9 | 2/7 | 1/3 | F-Score 6 | 4/11 |
| Ispire Technology Inc.ISPR | $97.6M | $1.69 | $127.5M | $39.2M | -6489.3% | — | -29.7% | 1.01 | 0/9 | 0/9 | 1/7 | 0/3 | F-Score 3 | 0/11 |
| Healthier Choices Management Corp.HCMC | $26.4M | $0.00 | $34741.00 | $7.0M | 568.9% | — | -20243.9% | 0.84 | 0/9 | 0/9 | 0/7 | 0/3 | F-Score 4 | 0/11 |
| 22nd Century Group, Inc.XXII | $424,215 | $0.77 | $17.6M | $5.1M | -32.1% | 0.04 | -65.8% | 2.42 | 3/9 | 1/9 | 2/7 | 0/3 | F-Score 4 | 3/11 |