RLX Technology Inc.

RLX
Price: $1.56Market Cap: $1.9B

Investment snapshot

24%positive consensus
Scored 1d ago

Positive

4

BUY / PASS

Neutral / negative

5 / 7

NEUTRAL / FAIL

Median fair value

$1.79

+14.7% vs price

Models with upside

5 / 17

Positive margin of safety

Strongest signal

9 of 12 pass — Graham, Lynch and Marks object

Key risk

13 of 16 flag RLX's profitability — Graham, Buffett, Lynch +10 more

Framework analysis

VerdictMeaning
BUYPositive purchase signal: the framework's buy requirements are met.
PASSThe company clears the framework's checklist or screen, but the framework does not produce a buy signal. For valuation frameworks this often means margin of safety is missing, insufficient, or unavailable; some screen-only frameworks have no intrinsic-value BUY state.
NEUTRALNeither a positive nor negative conclusion. It does not mean to hold an existing position.
FAILThe company does not clear the framework's requirements.
RankedRanked strategies do not use PASS: selected cohort is BUY, outside the cohort is FAIL, and unranked is NEUTRAL.

Current investor scores use trailing 12-month flows and the latest balance sheet where supported. Multi-year and EPS tests retain annual history; each framework shows its financial basis below. Intrinsic values use annual financials.

MetricGraham

Defensive Value

Buffett

Quality Compounder

Lynch

GARP

Greenblatt

Magic Formula

Piotroski

F-Score

Dreman

Contrarian Value

Munger

Quality Focus

Pabrai

Dhandho Framework

Akre

Three-Legged Stool

Marks

Risk-Aware Value

Ackman

Activist Value

Templeton

Global Bargain Hunter

Sleep

Scale Economies Shared

Asness

Systematic Factors

Neff

Low-P/E Total Return

Schloss

Asset-Value Discipline

O'Shaughnessy

Systematic Factor Composite

VerdictPASSFAILFAILFAIL · Rank #1546 (Top 49.9%)BUYNEUTRALBUYFAILFAILFAILNEUTRALNEUTRALPASSFAILFAILNEUTRALNEUTRAL
Score
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Intrinsic Value (annual)N/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Margin of Safety+23.9%N/AN/AN/AN/A-44.4%+44.3%N/A+8.2%-41.8%+62.9%+12.8%N/AN/AN/AN/AN/A
Financial Basis

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Market data at 2026-11-01

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Qualitative assessment · Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Market data at 2026-11-01

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Qualitative assessment

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Annual history · FY 2025 · Price history 2025-01-01–2026-11-01

Latest source filing: 2026-04-23

Score computed: 2026-11-14

Where It Passes

  • Debt & Leverage75% pass✓ 12✗ 3▾

    9 of 12 pass — Graham, Lynch and Marks object

    LT Debt vs Net Current Assets
    ✗GrahamLT Debt <= Net Current Assets
    Debt/Equity & Interest CoverageD/E: 0.01, IC: 51.4x
    ✓BuffettD/E < 0.5 AND Interest Coverage > 5x
    Total Debt / Equity0.01
    ✓Lynch< 0.33
    Cash - Long-term Debt
    ✗LynchPositive preferred
    LT Debt / Total Assets Change0.00% -> 0.00%
    ✓PiotroskiDecreased YoY
    Current Assets / Current Liabilities5.70
    ✓Dreman> 1.5✓SchlossCurrent ratio >= 1.50x (app cutoff)
    Total Debt / Shareholders' Equity0.01
    ✓Dreman< 0.8✓Templeton< 1.0 (fixed cap; proxy for below-sector-median leverage)✓SchlossD/E < 1.00x
    Debt Levels0.01
    ✓MungerDebt/Equity < 0.5✓AkreDebt/Equity < 0.3
    Interest Coverage & Debt/EBITDAIC=51.4x, D/EBITDA=N/A (D&A unavailable)
    ✗MarksInterest Coverage > 3x; Debt/EBITDA < 4x
    Total Debt / Shareholders Equity0.01
    ✓Ackman<= 1.0
    Negative debt-to-equity (higher means less debt)-0.0059; #524/4210 (top 12.4%)
    ✓AsnessTop 30% of eligible cross-section
  • Valuation models71% pass✓ 5✗ 2▾

    Models split on RLX at $1.56 — fair values range $1.08–$4.20

    Graham fair value$2.05
    ✓Graham+23.9% margin vs $1.56
    Dreman fair value$1.08
    ✗Dreman-44.4% margin vs $1.56
    Munger fair value$2.80
    ✓Munger+44.3% margin vs $1.56
    Akre fair value$1.70
    ✓Akre+8.2% margin vs $1.56
    Marks fair value$1.10
    ✗Marks-41.8% margin vs $1.56
    Ackman fair value$4.20
    ✓Ackman+62.9% margin vs $1.56
    Templeton fair value$1.79
    ✓Templeton+12.8% margin vs $1.56
  • Cash Flow60% pass✓ 8✗ 4▾

    6 of 10 pass — Buffett, Dreman, Pabrai +1 more object

    Free Cash Flow Proxy
    ✗BuffettPositive and growing
    FCF Positive and Growing$142.8M
    ✓LynchPositive and growing
    Operating Cash Flow$159.8M
    ✓PiotroskiCFO > 0
    (CFO / Total Assets) vs ROACFO/Assets=6.16%, ROA=5.14%
    ✓PiotroskiCFO/Assets > ROA
    Price / (CFO / Shares)11.9x
    ✗Dreman< 8x
    P/E or FCF YieldP/E=15.4x, FCF Yield=7.5%
    ✗PabraiP/E < 15 or FCF Yield > 10%
    FCF Positive7/8 years FCF positive
    ✓MarksPositive FCF in majority of recent years
    (OCF - CapEx) / Market Cap7.5%
    ✓Ackman>= 4%
    Price / FCF per Share13.3x
    ✓Ackman<= 25
    Positive Operating Cash Flow frequency7/8 years positive
    ✓SleepPositive OCF in >= 70% of available years
    Operating Cash Flow - Capital Expenditures$142.8M
    ✓Neff> $0 (app proxy for a strong fundamental case)
    (Operating cash flow - capex) / market capitalization+7.49%; #1086/4519 (top 24.0%)
    ✗OshaughnessyTop 10% of eligible cross-section

Where It Falls Short

  • Profitability19% pass✓ 9✗ 26▾

    13 of 16 flag RLX's profitability — Graham, Buffett, Lynch +10 more

    Net income / market capitalization+7.00%; #1179/6340 (top 18.6%)
    ✓AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
    Positive EPS (10 years)6/8 years positive
    ✗GrahamPositive EPS every year for 10 years
    EPS Growth (3-yr avg, 10-yr window)N/A (negative base EPS)
    ✗Graham>= 33% growth
    Net Income Positive (10+ years)6/8 years positive
    ✗BuffettPositive every year for 10+ years
    ROE (up to 5-year arithmetic mean)7.4%
    ✗Buffett> 15% arithmetic mean (app rule)
    Operating Margin (10-yr trend)8.3% (latest)
    ✗BuffettStable or rising over 10 years
    Free Cash Flow Proxy
    ✗BuffettPositive and growing
    Earnings Variance (10-yr CoV)1.06
    ✗BuffettCoV < 0.3
    Retained Earnings Effectiveness
    ✗Buffett$1 retained -> > $1 market value created
    Basic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)
    ✗Lynch< 1.0 (ideally < 0.5)
    3-5 Year EPS CAGR-18.2%
    ✗Lynch15-30% (Fast Grower); > 0% to pass
    ROE5.9%
    ✗Lynch> 15%
    EBIT / Enterprise Value4.2%
    ✗Greenblatt> 10%
    Earnings Yield + ROC AssessmentEY=4.2%, ROC=8.0%
    ✗GreenblattBoth EY > 10% and ROC > 25%
    Net Income / Total Assets5.14%
    ✓PiotroskiROA > 0
    ROA Change YoY3.27% -> 5.14% (delta: +1.87%)
    ✓PiotroskiCurrent ROA > Prior ROA
    (CFO / Total Assets) vs ROACFO/Assets=6.16%, ROA=5.14%
    ✓PiotroskiCFO/Assets > ROA
    Gross Margin Change YoY26.4% -> 29.9%
    ✓PiotroskiImproved YoY
    Pre-Tax Income / Revenue26.6%
    ✓Dreman>= 8%
    Net Income / Shareholders' Equity5.9%
    ✗Dreman> 12%
    Margin of SafetyP/E=15.4x, P/B=0.8x
    ✓PabraiP/B < 1.5 or P/E < 15
    Return on Equity4.3% (3-yr avg)
    ✗AkreROE > 20% (3-year avg)
    Discount to Intrinsic Value-44.6% (IV=$1.08 vs Price=$1.56)
    ✗Marks>= 20% below intrinsic value
    Positive Net Income Frequency6/8 years positive
    ✗MarksPositive net income in >= 7 of last 10 years
    Operating Income / Revenue8.3%
    ✗Ackman>= 15%
    Net Income / Shareholders Equity5.9%
    ✗Ackman>= 15%
    5-Year EPS CAGR-18.2% CAGR over 4 years
    ✗Templeton> 0% (5-year EPS CAGR)
    Operating Margin Trend-31.3% (2023) -> 8.3% (2025)
    ✓TempletonNon-negative operating-margin trend over 3 years
    Revenue growth vs. gross and operating margin trendgross margin 24.4% -> 29.9%, operating margin -31.3% -> 8.3%
    ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
    Gross profit / total assets+6.60%; #3017/3702 (top 81.5%)
    ✗AsnessTop 30% of eligible cross-section
    Net income / positive book equity+5.90%; #2346/5226 (top 44.9%)
    ✗AsnessTop 30% of eligible cross-section
    Negative 5-year standard deviation of ROA-0.0353; #2118/5884 (top 36.0%)
    ✗AsnessTop 30% of eligible cross-section
    3-5 Year Diluted EPS CAGR-18.2% over 4 years
    ✗Neff7%-20% annualized
    Positive Diluted-EPS Years6/8 years positive
    ✓Schloss>= 70% positive over 5-10 observed years (app rule)
  • Valuation23% pass✓ 12✗ 16▾

    10 of 13 flag RLX's valuation — Graham, Lynch, Greenblatt +7 more

    Price / Book Value per Share0.8x
    ✓Dreman< 1.2x✓Templeton< 1.5x✗SchlossP/B <= 0.80x (app cutoff)
    Net income / market capitalization+7.00%; #1179/6340 (top 18.6%)
    ✓AsnessTop 30% of eligible cross-section✗OshaughnessyTop 10% of eligible cross-section
    Price / 3-yr avg EPS21.7x
    ✗Graham<= 15x
    Price-to-Book Ratio0.8x
    ✓Graham<= 1.5x
    P/E x P/B18.20
    ✓Graham<= 22.5
    Basic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)
    ✗Lynch< 1.0 (ideally < 0.5)
    EBIT / Enterprise Value4.2%
    ✗Greenblatt> 10%
    Earnings Yield + ROC AssessmentEY=4.2%, ROC=8.0%
    ✗GreenblattBoth EY > 10% and ROC > 25%
    Price / EPS15.4x
    ✗Dreman< 12x✗Templeton< 12x (fixed ceiling; proxy for the market's cheapest 40%)
    Price / (CFO / Shares)11.9x
    ✗Dreman< 8x
    Valuation ReasonablenessP/E=15.4x
    ✓MungerP/E < 25 or Owner Earnings Yield > 5%
    P/E or FCF YieldP/E=15.4x, FCF Yield=7.5%
    ✗PabraiP/E < 15 or FCF Yield > 10%
    P/B or P/E vs. Historical AverageP/E=15.4x, P/B=0.8x
    ✓MarksP/E < 15 or P/B < 2.0
    Discount to Intrinsic Value-44.6% (IV=$1.08 vs Price=$1.56)
    ✗Marks>= 20% below intrinsic value
    Price / FCF per Share13.3x
    ✓Ackman<= 25
    Price vs. Trailing Low100% of trailing low ($1.56)
    ✓Templeton<= 120% of trailing low (certified split-adjusted live window)
    Positive book equity / market capitalization+1.1863; #1216/6449 (top 18.9%)
    ✓AsnessTop 30% of eligible cross-section
    Price / Diluted EPS15.4x
    ✗NeffP/E <= 15x (app proxy for a P/E 40%-60% below the market)
    (EPS CAGR % + Dividend Yield %) / P/E-1.13
    ✗Neff> 0.7 (Neff's published traditional edge)
    Price / Tangible Book Value per Share0.88x
    ✓SchlossP/TBV <= 1.00x (app cutoff)
    Book Value per Share Change+1054.4%
    ✓SchlossLatest BVPS >= earliest BVPS over >= 3 years (app rule)
    Revenue / market capitalization+0.3004; #3327/5247 (top 63.4%)
    ✗OshaughnessyTop 10% of eligible cross-section
    (Operating cash flow - capex) / market capitalization+7.49%; #1086/4519 (top 24.0%)
    ✗OshaughnessyTop 10% of eligible cross-section
    Trailing six-month price return through the evaluation date-25.36%; #4222/6202 (top 68.1%)
    ✗OshaughnessyTop 10% of eligible cross-section
  • Growth25% pass✓ 4✗ 9▾

    6 of 8 flag RLX's growth — Graham, Lynch, Marks +3 more

    EPS Growth (3-yr avg, 10-yr window)N/A (negative base EPS)
    ✗Graham>= 33% growth
    Basic earnings-growth PEG (dividends excluded)P/E 15.4x (growth N/A)
    ✗Lynch< 1.0 (ideally < 0.5)
    3-5 Year EPS CAGR-18.2%
    ✗Lynch15-30% (Fast Grower); > 0% to pass
    Inventory Growth vs Revenue GrowthInv: 120.5% vs Rev: 52.1%
    ✗LynchInventory growth < Revenue growth
    EPS Growth Direction$-0.00 (2018) -> $0.10 (2025)
    ✓DremanPositive over recent years
    EPS CAGR66.6% CAGR over 6 years
    ✓Dreman> 5% annualized
    Positive Net Income Frequency6/8 years positive
    ✗MarksPositive net income in >= 7 of last 10 years
    3yr Median Revenue Growth52.1%
    ✓Ackman>= 5%
    Positive EPS Growth Frequency3/5 years with positive EPS growth
    ✓AckmanPositive EPS growth in >= 3 of last 5 years
    5-Year EPS CAGR-18.2% CAGR over 4 years
    ✗Templeton> 0% (5-year EPS CAGR)
    Revenue growth vs. gross and operating margin trendgross margin 24.4% -> 29.9%, operating margin -31.3% -> 8.3%
    ✗SleepRevenue rising; gross margin flat or falling; operating margin holding
    5-year Revenue CAGR-0.4%
    ✗SleepCAGR > 7%
    3-5 Year Diluted EPS CAGR-18.2% over 4 years
    ✗Neff7%-20% annualized
  • Efficiency25% pass✓ 3✗ 8▾

    6 of 8 flag RLX's efficiency — Buffett, Greenblatt, Piotroski +3 more

    Current Ratio5.70
    ✓Graham>= 2.0
    ROIC (3-5 yr avg)4.9%
    ✗Buffett> 10%
    ROIC - WACC-5.1%
    ✗BuffettPositive (WACC = 10%)
    EBIT / (NWC + Net Fixed Assets)8.0%
    ✗Greenblatt> 25%
    Current Ratio Change YoY10.84 -> 5.70
    ✗PiotroskiIncreased YoY
    Revenue / Total Assets Change YoY0.16x -> 0.22x
    ✓PiotroskiImproved YoY
    Current Assets / Current Liabilities5.70
    ✓Dreman> 1.5
    Return on Invested Capital1.7%
    ✗Munger> 15%
    ROIC (high and growing)FY2023: ROIC=-2.5%; FY2024: ROIC=-0.5%; FY2025: ROIC=1.7%
    ✗AkreLatest 3 consecutive FYs: ROIC > 15% in each
    Reinvestment Rate x ROIC1.5% (RR=90% x ROIC=1.7%)
    ✗AkreReinvestment Rate * ROIC > 10%
    ROIC (5-year)1/5 years above 12% (latest 1.7%)
    ✗SleepROIC > 12% in a majority of years
  • Verdicts33% pass✓ 4✗ 8▾

    Split decision: 7 FAIL · 5 NEUTRAL · 2 PASS · 2 BUY

    Overall verdict
    ✓GrahamPASS (4/9)✗BuffettFAIL (1/9)✗LynchFAIL (2/7)✗GreenblattRank #1546✓PiotroskiBUY (F-Score 8)•DremanNEUTRAL (7/11)✓MungerBUY (3/4)✗PabraiFAIL (1/3)✗AkreFAIL (2/6)✗MarksFAIL (2/5)•AckmanNEUTRAL (6/9)•TempletonNEUTRAL (5/8)✓SleepPASS (3/6)✗AsnessFAIL (Rank #974/2370 (Top 41.1%))✗NeffFAIL (2/6)•SchlossNEUTRAL (6/7)•OshaughnessyNEUTRAL (Not ranked)

Business & financials

Financial snapshot: annual FY 2025. Current investor scores may use newer quarterly data.

Company Profile

Industry: Tobacco Products
Size: Small Cap($1.9B)
Revenue: $572.8M+52.1% YoY
Net Income: $133.4M+76.4% YoY

Financial Snapshot

Operating Margin8.3%
Return on Equity5.9%
Debt / Equity0.01
Current Ratio5.70
EPS (Diluted)$0.10+72.2% 1y
Buybacks (1y)$26.6M
Buybacks (2y)$107.4M
Shares Retired0.1% / 4.3% 2y

Shareholder Return

Fiscal 2025

Retired 0.1% of shares last year, 4.3% over two.

Buybacks
$26.6M
Dividends
$13.2M

What drove EPS

A buyback raises earnings per share without the company earning more. This splits each year's change into the two.

FY22
−30.9% = −34.9% + 6.1%
FY23
−64.0% = −63.7% + −0.8%
FY24
4.5% = 0.6% + 3.9%
FY25
72.2% = 76.4% + −2.4%
Earnings Fewer shares More shares

The two parts do not sum exactly to the total — the difference is the cross-term, plus preferred capital where the company has any. It is left visible rather than distributed into the other two.

Share count is the denominator the filer used for diluted EPS, recovered as net income ÷ EPS — not the balance-sheet count, which is a point-in-time figure and would put the timing difference into this split. Years with a loss are omitted: a smaller share count makes a loss per share larger, so the decomposition inverts.

Company Financials

Latest TTM and quarters alongside annual years

TTM sums four consecutive quarters and uses the latest quarter-end balances. Quarter columns show three-month results; annual columns show full-year totals. Growth compares the same period a year earlier. EPS is not added for TTM; full-year ratios are blank for quarters.

MetricFY 2025
Sources
  • 20-F · 2026-04-23
FY 2024
Sources
  • 20-F · 2025-04-17
FY 2023
Sources
  • 20-F · 2024-04-19
FY 2022
Sources
  • 20-F · 2023-04-21
FY 2021
Sources
  • 20-F · 2022-04-29
Market Cap$1.9Bcurrent$2.7Best.$2.3Best.$3.2Best.$5.2Best.
Revenue$572.8M↑52%$376.6M↑69%$223.2M↓71%$765.9M↓43%$1.3B
Operating Income$47.5M↑424%-$14.7M↑79%-$69.9M↓146%$152.7M↓58%$360.7M
Net Income$133.4M↑76%$75.6M↑1%$75.2M↓64%$207.0M↓35%$317.7M
EPS (Diluted)$0.10↑72%$0.06↑4%$0.06↓64%$0.16↓31%$0.23
Gross Margin29.9%↑13%26.4%↑8%24.4%↓43%43.2%43.1%
Operating Margin8.3%↑313%-3.9%↑88%-31.3%↓257%19.9%↓26%27.0%
ROE5.9%↑71%3.5%↑1%3.4%↓63%9.3%↓38%15.0%
Total Debt$13.3M↑143%$5.5M$0↓100%$31.1M↓75%$122.8M
Shareholders' Equity$2.3B↑3%$2.2B$2.2B↓2%$2.2B↑5%$2.1B
Current Ratio5.70↓47%10.84↓19%13.44↓5%14.18↑178%5.10
Debt / Equity0.01↑135%0.000.00↓100%0.01↓76%0.06
Operating Cash Flow$159.8M↑37%$117.1M↑319%$28.0M↓60%$69.9M↓75%$282.5M
Free Cash Flow$142.8M↑23%$115.7M↑382%$24.0M↓63%$64.4M↓75%$261.9M

Score history

Historical Score Timeline

Industry peers

Industry Peers

Similar companies in Tobacco Products

RLX vs Peers — Financial Grading

Revenue$572.8MMedian
Net Income$133.4MMedian
ROE5.9%Median
D/E0.01Median
Op. Margin8.3%Median
Curr. Ratio5.70Top 25%
CompanyMarket CapPriceRevenueNet IncomeROED/EOp. MarginCurr. RatioGrahamBuffettLynchGreenblattPiotroskiDreman
Philip Morris International Inc.PM$310.1B$198.96$40.6B$11.3B-113.5%-4.8736.6%0.964/97/93/71/3F-Score 73/11
British American Tobacco p.l.c.BTI$132.9B$61.89$34.5B$10.5B16.9%0.7639.0%0.871/90/93/70/3F-Score 64/11
ALTRIA GROUP, INC.MO$130.8B$78.64$23.3B$6.9B-198.4%-7.3442.5%0.653/95/91/70/3F-Score 64/11
Turning Point Brands, Inc.TPB$1.1B$55.55$463.1M$58.2M15.6%0.8020.6%5.563/95/92/71/3F-Score 64/11
Ispire Technology Inc.ISPR$97.6M$1.69$127.5M$39.2M-6489.3%—-29.7%1.010/90/91/70/3F-Score 30/11
Healthier Choices Management Corp.HCMC$26.4M$0.00$34741.00$7.0M568.9%—-20243.9%0.840/90/90/70/3F-Score 40/11
22nd Century Group, Inc.XXII$424,215$0.77$17.6M$5.1M-32.1%0.04-65.8%2.423/91/92/70/3F-Score 43/11